Our work

Discover how a visionary educational institution transformed its brand to reflect a lifelong commitment to learning and community engagement. This case study reveals the journey of aligning purpose with practice, inspiring students and educators to embrace the whole of life.

Redefining an establish international brand with purpose and vision. A blend of innovation, sustainability, and humanity—empowering connection, iconic structures, and limitless possibilities to reshape the future of architecture.

A bold, purpose-driven identity inspiring young men, strengthening connections, and empowering communities to lead cultural change and transform futures across Australia.

Redefining the future of regional careers, it breaks barriers and bridges communities, proving that opportunity thrives far beyond the city limits—where vibrant industries, innovative talent, and meaningful connections come together to create a new narrative for regional Australia.

After 65 years the Smart Energy Council recognised that while their people were progressive and bold advocates within the industry, the perceptions being reinforced by their brand were preventing them from growing and scaling their voice and influence within the industry.

Crafting a visionary brand that honours a legacy of excellence, inspires trust, and leads the industry into a bold new future.

‘Australians Investing in Women’ invite all funders and investors across our country who believe in the importance of empowering women and girls to join them in empowering giving for a fairer future.

‘Business Sales’ vision for the future of the Australian small business industry was ambitious, but so are they.

Leah Jay is the Hunter’s leading property management company and were the first to pioneer as a specialist property management service in Australia over 20 years ago.

What do you do when you’ve been delivering best-practice, high quality services to the community for over 40 years, but your brand is creating uncertainty for potential employees and clients from the outside-in?

Working with people who really care about what they do and the people they serve is so important to us. When we saw Jamie, the Managing Director of Teman, taking the bins out for a resident at one of his communities, we knew we’d get along well.

When we hear stories of people in their vulnerability, it connects with our own humanity, compels us to think beyond ourselves and wonder how we can contribute.

Jenny’s Place has been a crucial service operating in the Hunter Region supporting women experiencing domestic violence and homelessness for over 40 years.

Underneath all of that was a desire to be a part of, and grow, something meaningful, it wasn’t just about a visual identity and a new website. These were the outward expressions of a deeper need.

Businesses that have grown and changed over time often realise that their brand strategy hasn’t kept up with their development and maturity as a business, which means a brand can actually be working against growth instead of contributing to it.

Crafting a visionary brand that honours a legacy of excellence, inspires trust, and leads the industry into a bold new future.

A brand to foster connection, belonging, and hope. By addressing challenges around clarity and perception, this new identity inspires action, engages the community, and amplifies their mission, creating a shared vision for a more inclusive and compassionate Hunter region.

Despite his clear drive and enthusiasm though, he felt like he hadn’t been able to express that vision in a way that engaged his people and his clients. He needed help.

By redefining its brand purpose, GAP discovered meaning beyond retail, building deeper connections with its customers and community. The brand evolved to align with values of sustainability and inclusivity, fostering loyalty and setting a new benchmark for conscious, purpose-driven retail.