Earlier this year I was sitting in a meeting when a notification popped up on my phone.
‘Let’s see how aware you really are. George.’
That’s all it said. I was intrigued, so I googled the domain to find out who this person was. Our team called him straight away. He laughed when he picked up and said, “Impressive.”
It’s not often you meet someone like George Nikos – a visionary in every sense of the word. I discovered his passion for his industry, his community, and particularly the future potential of his company, ran deep. You could feel his energy through the phone.
Despite his clear drive and enthusiasm though, he felt like he hadn’t been able to express that vision in a way that engaged his people and his clients. He needed help.
We then led the team through a customer-focused workshop to understand their ideal customer, their mindset, and values, the journey they go on with Urbane and their functional and emotional needs throughout the buying and selling journey. With the customer journey map in place, we were able to see clear opportunities for engaging clients more effectively at every stage of the process. From the two-year Consideration phase (when people are thinking about their next move) right up to Retainment and Advocacy (when people stay connected after a move and refer friends and family).
*Source: Roy Morgan Helix Personas
Urbane had the potential to lead and own the innovation space in the inner-west, and they definitely had an audience open to new ideas and experiences. They just needed a strategy to get them there, and an authentic story that reflected their purpose and vision that people could engage with and contribute to.
“We are agents of new futures for our clients, our community, and our industry. We’re here to empower each to grow and thrive. We don’t follow the masses, we champion and serve individuals. We don’t feel restricted by what is, but instead, we like to think about what could be. We are dynamic, energetic and a catalyst for change.”
Building a brand is a long-term pursuit, which is why we work alongside our clients for years helping them to stay on track and make positive progress bit by bit. We’re currently working with Urbane in their new online environment – watch this space.
“We want to thank you guys, because you’re part of this journey that we’re creating and it’s inspirational for me. The information, the knowledge, the wisdom… you’re helping us create the experience that our clients are going to feel.” – George Nikos, Urbane Property Founder