Helping a business redefine and reinforce its potential

Leah Jay is the Hunter’s leading property management company and were the first to pioneer as a specialist property management service in Australia over 20 years ago. We’ve been privileged to get to know the people behind this successful business and help them forge forward to lead the way in their industry. We formed a strategic partnership to keep the brand at the forefront and embody their drive from the inside-out.

Uncovering meaningful insight

During the clarity phase we worked with the leadership team to uncover insights around the deeper purpose of the business, the inherent values that supported their vision, their differentiating attributes and their target market. We had conversations with clients to build psychographic profiles and detailed maps of their individual property investment journeys.

Common themes began to emerge as the data grew. Uncovering the values, needs and beliefs that form a common bond between you and your customer is key in building a brand that is authentic, relevant and engaging for both your team and your customer. A brand built on deep human insight has incredible power to influence business growth, because it will bring meaningful engagement internally and form a resilient connection with customers based on shared values.

We discovered Leah Jay and their ideal customer had a lot in common – resilience, tenacity, forging paths, progressing, building competence – going further than most to achieve their goals or find their potential. People who invest in the long game and are willing to make a path where there isn’t one.

Strategically aligning a visual identity.

The insights and brand strategy work revealed that the visual identity and language needed to evolve. The current identity was no longer congruent with the growth they had experienced over the years as a company, nor did it clearly reflect their inherent beliefs or ambitions for the future.

We worked together to build a new visual identity system that retained the recognition they’d built in their existing brand but more distinctly embodied the values and vision of the true Leah Jay. Testing the new visual brand and language holistically across all of their channels and assets ensured that the final brand solution could be effective and salient in all future applications, enabling Leah Jay to continue to build share of mind and trust in the market.

Building clarity and cohesion

A brand built on strong purpose, authentic beliefs and values has the power to mobilise and engage not just your customer, but just as importantly, your people. Our goal is to deliver extreme clarity on why you’re here, how you’re different, who you serve and what you deliver. Once defined, we provide the tools and guidance to empower you to ensure it’s clearly understood and meaningfully adopted throughout your business.

We built a Culture Guide for Leah Jay, defining an actionable framework for their purpose, values and point of difference as a company. We worked to connect meaning to all facets of the business, aligning behaviours, initiatives and mindsets with their values and future ambitions.

We continue to work with the team at Leah Jay to build the new brand narrative with both their local and national audience of modern property investors and define a marketing plan that will support their business goals.

“Thank you Nikki, Luke and team. We value your support and contribution to our business greatly. It has been so rewarding working with you and we look forwarding to continuing our partnership.”
Cassandra Lantry
General Manager
Case Studies
Mezz-Blog-Values-AIIW

Society is strengthened through strategic investment in women and girls

Australians Investing in Women
‘Australians Investing in Women’ invite all funders and investors across our country who believe in the importance of empowering women and girls to join them in empowering giving for a fairer future.
SEC-CS-Conf12

Putting energy into action with differentiated value

Smart Energy Council
After 65 years the Smart Energy Council recognised that while their people were progressive and bold advocates within the industry, the perceptions being reinforced by their brand were preventing them from growing and scaling their voice and influence within the industry.
image1of6@2x

Changing industry perceptions

Business Sales
‘Business Sales’ vision for the future of the Australian small business industry was ambitious, but so are they.
Mezz-LJ-Feature

Helping a business redefine and reinforce its potential

Leah Jay
Leah Jay is the Hunter’s leading property management company and were the first to pioneer as a specialist property management service in Australia over 20 years ago.
Teman-case-study-image4

Establishing a connected brand for a new era in retirement living

Teman Communities
Working with people who really care about what they do and the people they serve is so important to us. When we saw Jamie, the Managing Director of Teman, taking the bins out for a resident at one of his communities, we knew we’d get along well.
Aerial Shot of Ocean Breaking on the Rocks with 3 Surfers

Giving employees a voice to inspire authentic direction for a brand

Willana Urban
Underneath all of that was a desire to be a part of, and grow, something meaningful, it wasn’t just about a visual identity and a new website. These were the outward expressions of a deeper need.
SJA Case Study Image

Assessing a business’ brand health for alignment with their strategic objectives

SJA
Businesses that have grown and changed over time often realise that their brand strategy hasn’t kept up with their development and maturity as a business, which means a brand can actually be working against growth instead of contributing to it.
Urbane Branded Image by Mezzanine Media

Actualising a company vision

Urbane
Despite his clear drive and enthusiasm though, he felt like he hadn’t been able to express that vision in a way that engaged his people and his clients. He needed help.
bts-5-897x543

Cultivating generosity – Salvation Army Red Shield Appeal

Salvation Army
When we hear stories of people in their vulnerability, it connects with our own humanity, compels us to think beyond ourselves and wonder how we can contribute.
Women sitting and talking, Jenny's place website image

Improving user experience for growth

Jenny’s Place
Jenny’s Place has been a crucial service operating in the Hunter Region supporting women experiencing domestic violence and homelessness for over 40 years.