Empathy empowers our will and capacity to be generous

How can we cultivate more generosity into our lives?

When we hear stories of people in their vulnerability, it connects with our own humanity, compels us to think beyond ourselves and wonder how we can contribute.

When’s the last time you sought out someone else’s story, built a connection or found an opportunity to serve?

Sharing real stories through The Salvation Army Christmas Campaign has proven to have a greater impact on people over the years. Every year we get to lead an incredible production with a big, passionate and heartfelt team. The Salvation Army are always seeking to give people a way to cultivate generosity through their many community projects.

As the giving season draws nearer, we’re challenging ourselves to go out of our way to think of and serve others. We hope you’ll join us!

Read more about the Campaign story here.

Behind the Scenes

It sure is an absolute privilege to work with The Salvation Army Australia and help to tell the story of how we can all give towards something greater than ourselves and do something more meaningful this Christmas.

Case Studies
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An educational journey that serves and endures for the whole of life

St Philip's Christian Education
Discover how a visionary educational institution transformed its brand to reflect a lifelong commitment to learning and community engagement. This case study reveals the journey of aligning purpose with practice, inspiring students and educators to embrace the whole of life.
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Where ambition meets architecture

Fabritecture
Redefining an establish international brand with purpose and vision. A blend of innovation, sustainability, and humanity—empowering connection, iconic structures, and limitless possibilities to reshape the future of architecture.
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Empowering connection through clarity and transformation

Top Blokes Foundation
A bold, purpose-driven identity inspiring young men, strengthening connections, and empowering communities to lead cultural change and transform futures across Australia.
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It is all possible in regional Australia

Think Regional
Redefining the future of regional careers, it breaks barriers and bridges communities, proving that opportunity thrives far beyond the city limits—where vibrant industries, innovative talent, and meaningful connections come together to create a new narrative for regional Australia.
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Putting energy into action with differentiated value

Smart Energy Council
After 65 years the Smart Energy Council recognised that while their people were progressive and bold advocates within the industry, the perceptions being reinforced by their brand were preventing them from growing and scaling their voice and influence within the industry.
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Society is strengthened through strategic investment in women and girls

Australians Investing in Women
‘Australians Investing in Women’ invite all funders and investors across our country who believe in the importance of empowering women and girls to join them in empowering giving for a fairer future.
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Changing industry perceptions

Business Sales
‘Business Sales’ vision for the future of the Australian small business industry was ambitious, but so are they.
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Helping a business redefine and reinforce its potential

Leah Jay
Leah Jay is the Hunter’s leading property management company and were the first to pioneer as a specialist property management service in Australia over 20 years ago.
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Establishing brand trust to support organisational growth

Prelude Australia
What do you do when you’ve been delivering best-practice, high quality services to the community for over 40 years, but your brand is creating uncertainty for potential employees and clients from the outside-in?
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Establishing a connected brand for a new era in retirement living

Teman Communities
Working with people who really care about what they do and the people they serve is so important to us. When we saw Jamie, the Managing Director of Teman, taking the bins out for a resident at one of his communities, we knew we’d get along well.