Changing perceptions through brand clarity
Shifting the perceptions of an organisation who are strengthening society through facilitating the embedding of a strategic focus on women and girls in the practice of philanthropy and social investment.
Shifting the perceptions of an organisation who are strengthening society through facilitating the embedding of a strategic focus on women and girls in the practice of philanthropy and social investment.
Leah Jay is the Hunter’s leading property management company and were the first to pioneer as a specialist property management service in Australia over 20 years ago. We’ve been privileged to get to know the people behind this successful business and help them forge forward to lead the way in their industry. We formed a strategic partnership to keep the brand at the forefront and embody their drive from the inside-out.
Teman was faced with the challenge of successfully transitioning from two communities to owning seven communities across Australia within months. The corporate organisation needed to establish its own brand, while simultaneously building a suite of connected brands for all of its communities.
Working with The Salvation Army Australia to help to tell the story of how we can all give towards something greater than ourselves.
To position the development effectively, we needed to uncover and define the unique brand benefits or truths of the development, the needs and values of the ideal buyer, and the vision for the future community.
Working with The Salvation Army Australia to help to tell the story of how we can all give towards something greater than ourselves.
Willana were seeking an outward expression that was as strong as their outcomes and customer experience. They wanted to build a brand from the inside-out, starting with their team who desired to be a part of, and grow, something meaningful. It wasn’t just about a visual identity or a new website. With their whole team we helped to uncover the collective values and vision to give every team member and an opportunity to connect to a future direction and brand of Willana.
Jenny’s Place has been a crucial service operating in the Hunter Region supporting women experiencing domestic violence and homelessness for over 40 years. We’ve been working with manager Marcia Chapman and the team at Jenny’s Place to create a new web platform that will enable them to build donations to support running costs for their Domestic Violence Resource Centre.
It’s not often you meet someone like George Nikos – a visionary in every sense of the word. I discovered his passion for his industry, his community, and particularly the future potential of his company, ran deep. You could feel his energy through the phone. Despite his clear drive and enthusiasm though, he felt like he hadn’t been able to express that vision in a way that engaged his people and his clients. He needed help.
We worked with Hunter Homeless Connect to redefine, clarify and evolve their brand. When HCC first started out they were known for their annual event where service providers came together to support those in our community affected by homelessness. Today, HHC represents much more than that, so their new brand identity needed to reposition the organisation, shift perceptions of homelessness and support future fundraising efforts.
After almost two decades, SJA had grown and their existing brand no longer aligned with their elevated market position. Through consultation and collaboration, we were able to uncover the unique spirit and strength, define their points of difference and identify the need for a more authentic brand.
David, CEO of Austability, approached us as his company was going through some structural changes – he was looking for a strong voice for the brand and clarity for his team around who they were as a business and what they stood for. As soon as we met David, we knew he was a moral and passionate man, dismayed by the current solutions offered by his industry and determined to bring the issues to light and offer something more valuable. He just needed his brand to both reflect and amplify this purpose.
Boyd, the Principal of Hunter Christian School, and his staff, would have to be some of the most purposeful and loving people we’ve ever met. You can feel the warmth every time you walk into the room – Boyd is a principal who went out of his way to sit and chat to a student about their nerves before an interview, then give them a secret high five and reassuring nod before continuing on his way (we may have shed an admiring tear). We were eager to help them communicate that feeling in every experience people had with the school, not just face-to-face.
The visual and verbal identity for INNX stems straight from its purpose. It embodies self-direction, uprising and innovation. It speaks directly to those who believe what we believe – in forging their own path, embracing change, and pollinating ideas to create the future.
Cass Kavanagh, CEO of Rethink (or the Little Big Boss, as they like to call her), had a vision for her company beyond what any rational human could understand – but luckily, we aren’t rational. People like Cass are the pioneers who create the future, and we believe in her vision.
Donna, founder of Hunter Design School, is no shrinking violet. Like most entrepreneurs, she has enough ideas and energy to keep her up till all hours of the morning. But how do you create focus for a brand when there are so many possibilities?
Banlaw have been transforming fuel and hydrocarbon management for clients in the mining, rail, port and fleet industries for over 35 years. For the past seven years we have worked alongside their team to clarify, express and transform their business and brand.
Through collaboration with JPG, we uncovered Vermont’s story and build a purpose-driven strategy, creating a connected estate with a defined purpose, and inspiring families across Sydney who believe they deserve more, to move to the awakened estate.
Of all the projects we’ve worked on with long term client, Johnson Property Group, Watagan Park would have to be one of our favourites. Working with Braden, Deputy Managing Director, to help him step back and see the full potential of the development beyond an outer identity was truly rewarding.
Johnson Property Group believe a home is like the hub, the foundation for potential in our lives – and they endeavour to help people build that foundation and see them flourish in the communities they create. Their boutique land estate in the Hunter Valley, with its peaceful location and sweeping blocks, provided an opportunity to address and serve the shifting values of families.