As your organisation, your team, your product or service and your audience grow and evolve, so too should your brand. Ensuring you understand where the gaps and opportunities are for your brand, and which areas may be actively driving your organisation towards or away from growth, a strategic review is often necessary.
Sometimes this requires a check-in and re-evaluation of the brand’s ‘goal posts’ to ensure they are still aspirational and future-focussed, other times it means a change in direction, or repositioning of the brand to account for new audiences, technologies or competitors entering the market. In each case, the first step is being very clear on where you are right now in this moment, which is best done through a Brand Diagnostic.
What is a brand diagnostic?
Brands that make an impact start from the inside-out. They align what they believe (purpose and values) with what they say (visual and verbal communication, and story) and what they do (promotion, products, services, initiatives and experiences).
Our Brand Diagnostic collates an overview of the entire context surrounding your brand today. It explores your current brand strategy, organisational goals, brand identity, visual and verbal language, online environment, marketing activity, audiences and competitors; identifying gaps and opportunities for realignment and brand growth.
If you have strategic objectives involving your brand, this is a key first step in gaining visibility and understanding the scope of change required.
St Philip’s Christian Education Foundation Ltd
Why a Diagnostic phase?
It is our responsibility to you to ensure you are investing wisely in your brand and marketing, and therefore we won’t recommend a brand program to an organisation without this clarity first. Our Diagnostic phase ensures we have the bigger picture and can provide strategic recommendations for where to invest your time and money. Without this clarity, you may fall into the trap of making decisions only based on short-term wins rather than long-term growth. Once we’re clear on your context, we can provide a plan that will support both.
What’s involved?
It takes around 3-4 weeks and requires an investment of time from you to collaborate with us. Upon engagement, you will be sent a Request For Information (RFI) document which you’ll be required to complete as best you can, along with sending through any relevant information and documents. You will need to be available to collaborate during the Diagnostic phase to ensure the best outcome for your organisation.
What will I get?
At the end of the process, you will have a Brand Diagnostic report that clearly documents the gaps and opportunities within your current brand, as well as recommended next steps to use as a roadmap for where to invest to achieve the most brand value and future growth for your organisation moving forward. We can present this to your leadership team, answer questions and help to create alignment.
What does it cost?
The Diagnostic reviews start at $4,900 ex.gst. Speak with us to discuss your requirements.
We also support not-for-profit organisations by offering a reduced rate, if this is you, get in touch
Brand Clarity Guide
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Brand Clarity Guide
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Brand Clarity Guide
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