Mezzanine and Newcastle: A Home for Conscious Branding

Newcastle isn’t just where we’re based — it’s where our story truly began. Our journey started in Dubbo, but it didn’t take long for Newcastle to capture our hearts and become the ideal place to grow Mezzanine. From its vibrant coastline to its rich cultural heritage, Newcastle is a city of makers, thinkers, and doers that reflects our ethos of blending creativity with purpose. It’s a place of innovation, connection, and transformation — the perfect ground for building brands that inspire, uplift, and leave a lasting impact.
Newcastle beach- Branding Newcastle

Partnering with Newcastle Businesses

We’ve had the privilege of working with some of Newcastle’s most impactful organisations, helping them articulate their purpose, connect with their audiences, and grow enduring brands. Whether it’s crafting strategies for local non-profits, revitalising brand identities for businesses, or creating digital experiences for startups, our work is deeply intertwined with Newcastle’s community.

SPCC_feature image 1

An educational journey that serves and endures for the whole of life

St Philip's Christian Education
Discover how a visionary educational institution transformed its brand to reflect a lifelong commitment to learning and community engagement. This case study reveals the journey of aligning purpose with practice, inspiring students and educators to embrace the whole of life.
image1of6@2x

Changing industry perceptions

Business Sales
‘Business Sales’ vision for the future of the Australian small business industry was ambitious, but so are they.
Mezz-LJ-Feature

Helping a business redefine and reinforce its potential

Leah Jay
Leah Jay is the Hunter’s leading property management company and were the first to pioneer as a specialist property management service in Australia over 20 years ago.
PRELUDE-0223-8300 extended

Establishing brand trust to support organisational growth

Prelude Australia
What do you do when you’ve been delivering best-practice, high quality services to the community for over 40 years, but your brand is creating uncertainty for potential employees and clients from the outside-in?
Women sitting and talking, Jenny's place website image

Improving user experience for growth

Jenny’s Place
Jenny’s Place has been a crucial service operating in the Hunter Region supporting women experiencing domestic violence and homelessness for over 40 years.
feature image 1

Shaping a brand to inspire belonging

Hunter Homeless Connect
A brand to foster connection, belonging, and hope. By addressing challenges around clarity and perception, this new identity inspires action, engages the community, and amplifies their mission, creating a shared vision for a more inclusive and compassionate Hunter region.

Why Newcastle Inspires Us

A city where possibilities feel endless. Its vibrant environment encourages new ideas, growth, and development. People here are bold and community-driven, united by a shared desire to create something meaningful. Newcastle fosters an energy that’s hungry for innovation and change, making it a place where big ideas can take root and thrive.

Newcastle’s energy is contagious. Its mix of natural beauty, urban innovation, and a supportive community creates the perfect backdrop for creativity and conscious business. The city’s spirit reflects values we hold close at Mezzanine — collaboration, authenticity, and a commitment to making a positive impact.

In 2013, we contributed to this vibrant ecosystem by launching INNX, a co-working hub designed to bring businesses, freelancers, and innovators together. INNX has become more than a space; it’s a platform for connection, problem-solving, and creativity. This initiative represents our belief in the power of collaboration and the strength of Newcastle’s entrepreneurial spirit.

Beyond the city, the nearby Hunter region complements Newcastle’s identity with its rich history and dedication to craft, particularly in industries like winemaking. This blend of tradition and innovation mirrors Newcastle’s character — a place where the past inspires new possibilities, and people work together to create something remarkable.

This is Newcastle: a city that inspires us to think differently, work purposefully, and create brands that resonate with authenticity and meaning. It’s where the energy of people, place, and purpose come together to make the extraordinary possible.

Luke Burrell and Shane Burrell standing in front of a vibrant, colorful building- Brand consultants Newcastle
We’re proud to share our work and insights from Newcastle through our blog and case studies, where you can explore some of the incredible brands we’ve helped build in this dynamic city. These stories highlight the partnerships, creativity, and purpose-driven branding that define what we do at Mezzanine.

Discover the Power of Clarity: Align Your Brand for Impact

Your brand’s potential lies in its ability to connect, inspire, and lead with purpose. Our Brand Diagnostic uncovers hidden strengths, identifies areas for alignment, and provides actionable insights to elevate your brand’s impact. Whether you’re looking to refine your strategy or reposition your identity, this is your first step toward building a conscious, purpose-driven brand that resonates deeply with your audience.

It starts here!

The best way to get started is to complete these questions to help us better understand your organisations needs. We look forward to meeting and working with you.

First Name
Last Name