Customer understanding workshop

If you’re working to gain clarity around your brand, knowing the people you best serve is an important step in the process. To build a meaningful brand, it’s important to look at who your customers are as people through qualitative research into values, aspirations and behaviour, rather than only looking at quantitive data.

This workshop is for those that want to genuinely understand their ideal customer and set up an authentic brand that will connect with them in a meaningful way.

What’s covered?
Who should attend?

Business owners and leaders who are responsible for guiding company purpose, vision, brand and culture, along with customer-facing team members. If you need clarity on your ideal customer, or a deeper understanding of their needs and behaviours in order to build a brand that creates a meaningful connection, this workshop will provide you with the understanding and tools to uncover valuable insights.

What’s involved?

Workshops are intimate and focused solely on your business to ensure proper understanding and a personal approach. All key decision-makers from your business are welcome to attend, and we recommend bringing people who deal with your customers regularly.

Course prerequisites and preparation

To do this workshop effectively you first need to know yourself really well, and have an understanding of where your business is heading in the future. It is recommended to first complete our Uncover Workshop.

Register your interest

Register your interest and someone from our team will be in touch, or call the studio on 4929 1555 to enquire.​

Workshops and Courses
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Strategic support for Steiner Schools

Virtual Cohort
We’re collaborating with SEA to help build the positive perception and growth of Steiner education in Australia. The beauty of Steiner schools is their diversity and individuality – this is to be celebrated while we find ways to come together to advocate, promote and support Steiner education and each other.
Naomi Nash - Mezzanine Team

Conscious Brand Academy

Virtual Cohort
Build real connection with your customers and employees, establish brand awareness, and embed deep trust through alignment and consistency over time. If you’re only focussed on marketing and promotion, without mindfully building brand connection and trust, any growth you achieve in the short term will not be sustainable.
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Brand Clarity Workshop

Online On-demand, In-house On-demand
Understanding your identity and uncovering your potential is the first step in building a brand that serves your business or organisation. It’s important to turn ambiguity into certainty around your brand if you want to grow.
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Brand kickstart for start-ups

Does your brand need more depth and energy? Do you need clarity around who you are as a business, and a better understanding of your customers so you can build a more meaningful brand?
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Values & frames Fundamentals

Virtual Cohort, In-house On-demand
Common Cause Fundamentals is a multi-session Zoom-based training program for people working on social and environmental causes.
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Values & frames Masterclass

Virtual Cohort, In-house On-demand
In our Common Cause Fundamentals training, you’ll learn how value and frames really work to change the way people think and act. We’ll explore how values underpin social systems and why we all share a common cause in the values we engage in our work.
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Getting started: Brand clarity

Online On-demand
If you’ve read our Steps for Brand Clarity + Authenticity Guide, and want to learn a few ways to uncover the insight you need in each phase, these videos will help you do just that.