What do you stand for?
How do you embody it throughout your brand + business?
Does your brand need more depth and energy?
Do you need clarity around who you are as a business, and a better understanding of your customers so you can build a more meaningful brand?
Before you dive into a new brand identity or marketing initiatives, set your brand up for long-term value for you and those you serve. Gain the understanding, tools and skills to build your brand from the inside-out – one that is aware, awake and intentional.
We have consolidated our best processes and tools that we use for business large and small into a powerful three-hour workshop that will give you the clarity and confidence you need to overhaul or kickstart your best brand.
Businesses that enjoy enduring success have core values and a core purpose that remains fixed while their business strategies and practices endlessly adapt to a changing world. Purpose is the guiding light that informs direction, provides meaning and sets your brand up for a sustainable long-term future.
What’s covered?
The three-hour one-on-one workshop is a first in-depth exploration of your authentic brand. We work with our specially designed tools to uncover your unique personality and to identify your core values, what’s most important to your business, and what drives you from an innate, human level. This is the first step in building a conscious brand and turning ambiguity into certainty.
- How to use archetypal branding to build trust
- How to develop a strategic + authentic brand
- How to harness the power of purpose to build a community
- pathic strategies for understanding and serving your customer
What are the outcomes for you?
- Uncover your unique brand archetype and values
- Receive an Archetype Guide specific to your brand, providing direction on your brand, your customer and your business
- A set of empathic customer research tools and skills to apply back in your business
- Leave with clarity on your purpose and next steps
- Connect with a community of like-minded, purpose-driven professionals
Format and pricing
One-day small group cohorts of only 2-4 participating startups are run throughout the year.
We also have a format of this course available on-demand and one-to-one.
Who should attend?
Founders of small startups in either early stages of development or looking to level up.
