Are you building a brand that embodies purpose, integrity and humanity?
Join the Conscious Brand Academy and access on-demand knowledge, tools and support to help you create positive, sustainable brand growth based on trust.
We’ve distilled over twenty years of practical experience into our online school and community so you can leverage our unique, conscious approach to building a meaningful brand that unites teams, truly differentiates you from the competition and moves people.
In partnership with:
What's covered...
Growing Brand Culture
Embedding purpose, values and identity internally
The success of your brand, and whether you’ll achieve your brand goals, depends entirely on your people. It’s essential they feel a sense of ownership and belief in your organisational identity – if they don’t believe in it, customers won’t either, no matter how saturated your marketing is. Developing the right tools and resources, along with intentional identity and values onboarding, is key in enabling employees to live out your brand and core values.
“Without clarity and consistent reinforcement of your values and identity internally, chances are you will struggle to build brand trust externally, and your company will remain in a consistent reactive state.”
Growing Brand Trust
Communicating purpose, values and identity externally
An obvious part of brand growth is taking action to market your brand, but that’s not the whole picture – it’s how you nurture your brand that matters. To build positive brand awareness, shift perceptions, or ultimately achieve whatever goals you have set out in your strategy, you need to take not only consistent, but conscious action. It’s not about being the squeaky wheel and getting as much stuff out there as possible, that actually breaks trust, instead you need to earn attention. This requires a thoughtful approach to your marketing and communications, where everything is anchored to your values and brand strategy – not just your sales or fundraising targets.
“People trust a brand when there is a clear alignment in what they stand for, what they communicate and what they actually do.”
Tap into our expertise on these topics and more...
- Taking your team on the brand journey
- Building meaning
- Inviting contribution
- Internal onboarding and communications
- Brand culture frameworks
- Empowering employees for brand growth
- Reinforcing brand narrative internally
- Embedding values
- Creating unifying experiences
- Providing margin for exploration
- Managing and measuring brand health
- Measuring positive impact
- Conscious optimisation
- Employees as advocates
- Aligning people, product, promotion to purpose
- Building your brand with aligned, conscious marketing
- Empowerment over fear-based language
- Investing in quality over quantity
- Strengthening inclusivity
- Meaningful content
- Thriving through collaboration
- Purposeful partnerships
Benefits and outcomes
- Establish brand awareness
- Build real connections with your customers and employees
- Build your team’s capacity to bring your conscious brand to life so you can innovate and transform your organisation from the inside-out.
- A conscious brand helps your business become truly cohesive, meaningful, connected, agile and relevant. Stand out amidst overwhelming competition and stay resilient in a complex world of evolving customer needs, desires and expectations that increasingly call for business to contribute to a better world.
- Brands that people intuitively trust and love are magnetic. People want to do business with you.
- Above all, conscious brands move people to more. When you stand for something bigger, you become meaningful, and others will stand with you.
- Embed deep, long-lasting trust through alignment and consistency. Any growth achieved through short-term focused marketing and promotion isn’t sustainable without mindfully building brand connection and trust.
Who should attend?
Brand Stewards of organisations who:
- Understand that brand goes beyond marketing and communications, and want to build capacity to activate and embed a conscious brand strategy throughout their organisation
- Value a conscious, holistic approach that involves brand externally AND internally
- Understand that conscious brand is about long-term investment, not short-term wins
- Want to take an authentic and genuine approach with integrity
- View success and impact holistically, and care about their performance as a strategic, profitable business as well as their ‘being’ in culture and society at large
- Embrace integrated success measures across financials, higher purpose, leadership, culture and positive impact in the world
Brand Stewards are those who actively lead, shape and bring the organisation’s brand to life, all across the organisation, and may be:
- Founders or CEOs
- Marketing or communications leads
- People and culture leads
- Service design or UX leads
- Organisational transformation team / leads
Are you ready?
Join other founders and leaders who seek to build their brand consciously, and learn and support each other in a facilitated, intimate group setting.
Leverage our unique resources, strategies and guidance to build your teams capacity through:
- A 1-on-1 kick-off session covering the foundations and your goals to set you up for success
- Live monthly group sessions on key themes
- A library of content covering various topics that you can access anytime
- Relevant tools/resources shared at the end of sessions
- Special presentations from area experts such as Leadership, Culture and Communications
- Access to special rates for one-on-one or group coaching, in-house developed brand tools and other resources
Investment
You can have your team of Brand Stewards participate together so you stay aligned as you activate and embed your conscious brand.
$450 p/mth includes two team members
plus $200 /month for each additional team member
