Conscious Brand Academy

Are you building a brand that embodies purpose, integrity and humanity?

Join the Conscious Brand Academy and access on-demand knowledge, tools and support to help you create positive, sustainable brand growth based on trust.

We’ve distilled over twenty years of practical experience into our online school and community so you can leverage our unique, conscious approach to building a meaningful brand that unites teams, truly differentiates you from the competition and moves people.



In partnership with:

What's covered...

Growing Brand Culture

Embedding purpose, values and identity internally
The success of your brand, and whether you’ll achieve your brand goals, depends entirely on your people. It’s essential they feel a sense of ownership and belief in your organisational identity – if they don’t believe in it, customers won’t either, no matter how saturated your marketing is. Developing the right tools and resources, along with intentional identity and values onboarding, is key in enabling employees to live out your brand and core values.

“Without clarity and consistent reinforcement of your values and identity internally, chances are you will struggle to build brand trust externally, and your company will remain in a consistent reactive state.”


Growing Brand Trust

Communicating purpose, values and identity externally
An obvious part of brand growth is taking action to market your brand, but that’s not the whole picture – it’s how you nurture your brand that matters. To build positive brand awareness, shift perceptions, or ultimately achieve whatever goals you have set out in your strategy, you need to take not only consistent, but conscious action. It’s not about being the squeaky wheel and getting as much stuff out there as possible, that actually breaks trust, instead you need to earn attention. This requires a thoughtful approach to your marketing and communications, where everything is anchored to your values and brand strategy – not just your sales or fundraising targets.

“People trust a brand when there is a clear alignment in what they stand for, what they communicate and what they actually do.”

Tap into our expertise on these topics and more...
  • Taking your team on the brand journey
    • Building meaning
    • Inviting contribution
    • Internal onboarding and communications
    • Brand culture frameworks
  • Empowering employees for brand growth
    • Reinforcing brand narrative internally
    • Embedding values
    • Creating unifying experiences
    • Providing margin for exploration
  • Managing and measuring brand health
    • Measuring positive impact
    • Conscious optimisation
    • Employees as advocates
    • Aligning people, product, promotion to purpose
  • Building your brand with aligned, conscious marketing
    • Empowerment over fear-based language
    • Investing in quality over quantity
    • Strengthening inclusivity
    • Meaningful content
  • Thriving through collaboration
    • Purposeful partnerships

Benefits and outcomes

A brand strategy is only powerful when it is activated and embedded within your organisation. Conscious brand building is an ongoing journey of leadership, innovation and transformation that touches all facets of your organisation.


Click here to read more about why build a conscious brand

Who should attend?

Brand Stewards of organisations who:

  • Understand that brand goes beyond marketing and communications, and want to build capacity to activate and embed a conscious brand strategy throughout their organisation
  • Value a conscious, holistic approach that involves brand externally AND internally
  • Understand that conscious brand is about long-term investment, not short-term wins
  • Want to take an authentic and genuine approach with integrity
  • View success and impact holistically, and care about their performance as a strategic, profitable business as well as their ‘being’ in culture and society at large
  • Embrace integrated success measures across financials, higher purpose, leadership, culture and positive impact in the world

Brand Stewards are those who actively lead, shape and bring the organisation’s brand to life, all across the organisation, and may be:

  • Founders or CEOs
  • Marketing or communications leads
  • People and culture leads
  • Service design or UX leads
  • Organisational transformation team / leads


Are you ready?

Join other founders and leaders who seek to build their brand consciously, and learn and support each other in a facilitated, intimate group setting.


Leverage our unique resources, strategies and guidance to build your teams capacity through:


You can have your team of Brand Stewards participate together so you stay aligned as you activate and embed your conscious brand.

$450 p/mth includes two team members
plus $200 /month for each additional team member

Four staff of Mezzanine having an informal meeting in a public setting.

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Workshops and Courses

Strategic support for Steiner Schools

Virtual Cohort
We’re collaborating with SEA to help build the positive perception and growth of Steiner education in Australia. The beauty of Steiner schools is their diversity and individuality – this is to be celebrated while we find ways to come together to advocate, promote and support Steiner education and each other.

Brand Clarity Workshop

Online On-demand, In-house On-demand
Understanding your identity and uncovering your potential is the first step in building a brand that serves your business or organisation. It’s important to turn ambiguity into certainty around your brand if you want to grow.

Brand kickstart for start-ups

Does your brand need more depth and energy? Do you need clarity around who you are as a business, and a better understanding of your customers so you can build a more meaningful brand?

Values & frames Fundamentals

Virtual Cohort, In-house On-demand
Common Cause Fundamentals is a multi-session Zoom-based training program for people working on social and environmental causes.

Values & frames Masterclass

Virtual Cohort, In-house On-demand
In our Common Cause Fundamentals training, you’ll learn how value and frames really work to change the way people think and act. We’ll explore how values underpin social systems and why we all share a common cause in the values we engage in our work.
Women sitting and talking, Jenny's place website image

Customer understanding workshop

Virtual Cohort, In-person Cohort, In-house On-demand
If you’re working to gain clarity around your brand, knowing the people you best serve is an important step in the process. To build a meaningful brand, it’s important to look at who your customers are as people through qualitative research into values, aspirations and behaviour, rather than only looking at quantitive data.

Getting started: Brand clarity

Online On-demand
If you’ve read our Steps for Brand Clarity + Authenticity Guide, and want to learn a few ways to uncover the insight you need in each phase, these videos will help you do just that.