Values & frames Fundamentals

We’re collaborating with SEA to help build the positive perception and growth of Steiner education in Australia. The beauty of Steiner schools is their diversity and individuality – this is to be celebrated while we find ways to come together to advocate, promote and support Steiner education and each other.

Build real connection with your customers and employees, establish brand awareness, and embed deep trust through alignment and consistency over time. If you’re only focussed on marketing and promotion, without mindfully building brand connection and trust, any growth you achieve in the short term will not be sustainable.

Understanding your identity and uncovering your potential is the first step in building a brand that serves your business or organisation. It’s important to turn ambiguity into certainty around your brand if you want to grow.

Does your brand need more depth and energy? Do you need clarity around who you are as a business, and a better understanding of your customers so you can build a more meaningful brand?

In our Common Cause Fundamentals training, you’ll learn how value and frames really work to change the way people think and act. We’ll explore how values underpin social systems and why we all share a common cause in the values we engage in our work.

If you’re working to gain clarity around your brand, knowing the people you best serve is an important step in the process. To build a meaningful brand, it’s important to look at who your customers are as people through qualitative research into values, aspirations and behaviour, rather than only looking at quantitive data.

If you’ve read our Steps for Brand Clarity + Authenticity Guide, and want to learn a few ways to uncover the insight you need in each phase, these videos will help you do just that.