At Mezzanine, our commitment to conscious branding extends beyond service; it’s about fostering impactful partnerships that drive positive change. Our collaboration with Connect for Purpose exemplifies this ethos. Evolving from the successful NFP Connect, Connect for Purpose is a vibrant platform where community-focused organisations unite, collaborate, and learn from one another, creating lasting, impactful relationships. Led by an inspiring team of Newcastle locals, Connect for Purpose supports not-for-profit, purpose-driven, and corporate organisations in their pursuit of shared goals for the common good.
Building the Connect for Purpose Community
With roots stretching back to 2011, Connect for Purpose began as a coffee group founded by Grace McLean to unite and support those in the not-for-profit sector. Over time, it evolved into NFP Connect, offering monthly breakfast events that brought together charities, businesses, and community members. In late 2023, this journey entered a new chapter as NFP Connect became Connect for Purpose, with a refreshed vision and identity to support even greater collaborative impact.
This transition has been a collective endeavour, with Nikki Wright, our Director and Strategist, leading the brand changeover. Working alongside Connect for Purpose’s dedicated team, including members from our clients Jenny’s Place and Prelude Australia, Nikki has been instrumental in shaping the brand and aligning it with our mission of conscious branding. Through our joint efforts, we’re helping Connect for Purpose establish itself as a pivotal resource in the Newcastle community, offering a space for purposeful connection and shared growth.
The Faces Behind Connect for Purpose
Connect for Purpose is powered by a team of passionate individuals committed to building a thriving community. From community builders like Donna George and Kim Britton to industry experts like Michelle Faithfull and Suzie Leask, each member brings a unique skill set to this mission. Their shared vision of creating a purpose-driven space in Newcastle has made Connect for Purpose an invaluable asset to the community, a place where ideas and resources are shared openly for the benefit of all.
Connecting for Good in Newcastle
In Newcastle, conscious branding isn’t just about promoting a product or service; it’s about building a legacy of positive impact. Connect for Purpose embodies this ideal by fostering meaningful relationships across sectors, helping organisations not only connect but collaborate on projects that benefit the community. This platform provides a crucial support network for those passionate about creating change, allowing them to leverage resources, expertise, and shared goals.
At Mezzanine, we’re honoured to support Connect for Purpose’s growth as it embarks on this exciting new chapter. Our role in shaping and launching the Connect for Purpose brand reflects our commitment to conscious branding and our deep ties to Newcastle’s community. By supporting initiatives like Connect for Purpose, we align with organisations that share our passion for positive impact and community connection.
A key element of Connect for Purpose’s success is its partnership with Soul Hub, a Newcastle-based organisation dedicated to supporting vulnerable community members. Soul Hub hosts the monthly breakfast events, providing a welcoming space and nourishing meals for attendees. This collaboration enhances the sense of community and shared purpose, reinforcing the commitment to fostering meaningful connections and positive change in Newcastle.
In our work with Connect for Purpose and Soul Hub, we’re reminded that true connection goes beyond simple networking; it’s about engaging with intention, building relationships that resonate with purpose, and creating a platform where everyone has the opportunity to learn, grow, and give back. Together, we’re not only branding Newcastle but also helping to shape a future where purpose and profit go hand in hand, driving change for the betterment of all.
