Luke Burrell is the Founder and Director of Mezzanine, a Newcastle-based brand strategy and creative consultancy. For more than 25 years, Luke has helped founders, leaders and organisations connect their purpose, values and culture with clear brand strategy and communication. Bringing together creativity, technology and practical action, he helps organisations solve complex challenges, strengthen alignment and build brands designed to endure. Having partnered with start-ups, universities, government bodies and national and international organisations, Luke writes about conscious branding, leadership, organisational culture, purpose and innovation, sharing practical ideas that help organisations create meaningful impact and long-term value.