Branding Project Highlights

It’s been a gruelling couple of months in lockdown for us here in the Hunter, and it’s starting to feel a little like Groundhog Day! Luckily, we’ve had lots of fulfilling branding and creative work to keep us focused and motivated.

It’s been a while since our last project update – when you’re in the thick of it trying to manage home schooling, a household and a full-time job all at once (like most of our team at the moment), some things just have to go on the back burner for your own wellbeing. At the same time though, we’ve found it really helps to reflect on your progress and the contribution you’ve been able to make.

Scroll down to take a look at some of the things we’ve been up to these past few months.

Imagining a new future for a leading association

Chris and the team from SPASAVIC reached out to us to help them realise a new strategic future they had been developing for their Association alongside our friends at Spark Strategy. With a 60 year legacy, and a reputation for assuring quality in their industry, we helped them navigate an ambitious transformation from SPASAVIC to Master Pool Builders Association Australia.

Rebranding, particularly when it involves a name change, needs to be navigated thoughtfully and strategically to ensure brand trust is upheld. It can be an opportunity to deepen the connection with your audience and reinforce a meaningful brand narrative.


Strategic planning and content management for Jenny’s Place

Over the past few months, we’ve been working hard to develop a marketing strategy and content plan with Jenny’s Place that supports their brand and organisational goals.

Finding a cadence and consistency with your marketing activity can be challenging, especially when you’re a not-for-profit organisation. However, the long-term benefits far outweigh the investment of time upfront – when you have strategic content planned months in advance, not only does it free you up to focus on more important things, but you have peace of mind knowing that your content is well thought-out and is contributing to your brand and growth strategy. We’ve already seen a positive response from their community in regard to engagement and feedback.


Launch of the new Smart Energy Council website

To say we’re excited to see this one finally out in the wild is an understatement. We partnered with Smart Energy Council at the end of last year to establish and develop a brand that would lead them into the future. This year we’ve been developing and finessing their new website, which required many layers of thought and functionality to support and empower their organisational goals over the next decade.


Strategic partnership with St Philips Christian Education Foundation

We’ve been working with St Philips Christian Education Foundation on a large-scale brand and marketing audit across all their campuses and learning facilities. As St Philips continues to grow and lead in education, their need for unified processes, systems and frameworks will increase. So far, we’ve reviewed and collated close to one hundred documents and pieces of collateral and have had over twenty meaningful conversations across all campuses – it’s an exciting process and many insights and possibilities are unfolding. It’s amazing the potential you can uncover by investing time in dialogue and collaboration. Watch this space!

Building a new website for Meridan Anglican School

We’re almost ready to launch a new website we’ve been collaborating on for Meridan Anglican School. They needed a platform that would support them to better communicate their brand and point of difference.

When building websites, we see the digital environment as a fully-fledged core component to drive engagement and growth for your organisation. Our approach considers your whole digital platform with the aim to empower your organisation and customers. Before we begin any work, we take a holistic, long-term approach to your organisation solution and critically analyse all aspects of your organisation logic that currently or potentially could interact with your digital environment, the connections and the relationships it has with people. By doing this, we ensure to address the underlying values of both your organisation and customers and set your platform up for both short-term agility and long-term success.




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