Creating Brand Identity and Insights

Brand Identity Phase: Project Highlights

It feels like we’ve blinked and it’s the end of March! How has the start to 2021 been for you?

We’re happy to see so many of our clients back to their full capacity coming off the back of 2020, some are even busier than ever. Read more below about some of the work we’ve already been up to this year.

Brand Identity for Smart Energy Council

After completing the brand strategy for Smart Energy Council at the end of last year, this year we’ve been working on a new brand identity to take them into the future. This phase of the process is when a brand voice and visual identity system are built – the brand strategy and framework comes to life, translated into visual elements and messages. Designing a brand identity that accurately and strategically reflects how you want to be known is a critical piece of your entire communications planning.

We’ve worked closely with the team at SEC the past few months, building concepts and developing a visual brand system that will work effectively and consistently across all of their key communication channels. It’s been important to carefully consider how their visual identity will be used in order to ensure its practical and flexible for them into the future, but also effective in building brand perception and trust aligned to their strategy.

With their biggest annual conference coming up in early May, we’ll be working with them to successfully launch their new brand internally, with members and to their audience externally




Digital Strategy for Ray White

We’ve been busy working with Ray White Lower North Shore Group to develop a digital strategy that will build their positioning, grow their brand and reputation within their community, increase referrals and leads and nurture positive brand awareness.

We manage digital marketing, including social media, for many businesses, allowing them to get on with what they do best. The first step is always to produce a Strategic Overview, taking into account the business goals, brand, audience, customer journey and business context in order to build the right solution.

Next we’ll be developing a content plan which will provide a framework for strategic content to be built across social media, blog, email communications and lead-nurture campaigns.



Our $10k Project Grant Campaign

We’re excited to be launching our 2021 $10k Project Grant very soon! Our team have been reviewing processes, planning strategy and developing campaign material in preparation for the launch in April.

Does your organisation have a project or initiative that will have a positive impact for people, the community or the environment? Do you need some help to make it happen? Each year we open applications for our $10K Project Grant. The chosen applicant receives $10,000 worth of services from us to help bring their project to life!

Read more about our $10k Project Grant here.



Australians Investing in Women Collateral

After helping Australians Investing In Women (AIIW) to rename and rebrand late last year, we’ve been consulting with them throughout their roll-out process to ensure their brand strategy is consistently and intentionally implemented. Recently we’ve jumped in to help them with brand collateral, developing their Genderwise Toolkit, Investor Booklet and corporate stationery.



Website for Catherine Fox: Speaker, Author, Advisor

Sometimes you just need to get online swiftly and effectively, and that was the case for Catherine Fox. After meeting Catherine in February, we were able to plan, design and deliver a simple and clean website for her within two weeks, enabling her thought-leadership to have a public home. It’s not everyday you have the opportunity to work with those so well experienced and respected within their industry. It was a delight to work with Catherine on this project and we are looking forward to seeing her content grow on this new platform. Check out the project at



SJA Brand roll-out

Last year we worked with SJA to develop a new brand identity that better reflected their values, differences and position as leaders in their industry. After being in business for a long time, companies often realise that their brand strategy hasn’t kept up with their development and maturity as a business, which means a brand can actually be working against your growth instead of contributing to it.

After a rebrand comes brand activation, which needs to be carefully managed. Internal and external communications and collateral need to be reviewed and renewed to reflect the new strategy. Employees, stakeholders and customers need to be introduced effectively to the brand narrative in order to embrace it and find meaning. We work with clients to develop a Brand Activation plan that considers their needs and context, then get to work creating all of the required assets and materials to support their brand roll-out.




What else has happened this year?

– We built Mezza’s marketing strategy for the coming year, created and scheduled all content for the next 3 months. What a feat!

– Celebrated Liz’s 6 year and Alissa’s 1 year Mezzaversaries

– Hosted a NFP Connect breakfast

– Started building new websites for Smart Energy Council and Metamorphic

– Launched the Leah Jay website

– Welcomed Michelle back from maternity leave

– Welcomed several new clients to the Mezza family, we look forward to sharing some of this work over the coming months



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