Have a voice
The market’s never been more saturated and you’re not gonna get a voice there if you’re talking about yourself in narrow terms, just in terms of what your product is and what it does for people. You need to be talking about and what that delivers and what that gives people and even deeper and then how they’ll feel, and that’s when you’ll start to have a voice and if we can make that match who you truly are, that’s when it gets really powerful and exciting.
Luke brings a lot of energy, everything’s possible with Luke, you can work out how to get there later. Nikki is amazing at making us really think why people are doing things. The creative team, there’s Shelly who’s great at drawing and illustrating, Jess who’s really good at understanding people. They all bring their skills to it. None of them are interested in designing for the sake of it, they all want to make something that makes a difference.
I mean it’s a cliché that the best ideas are simple but it’s very often the case, that you’ll start with lots of research, lots of thoughts, lots of ideas, lots of directions you could go into, and we’ll distil it down into an idea that often it’s so simple that the client thinks to them self “well of course!”. But you can’t get to that process without all the different ideas and energy to start with, and then you bring that together and there it is.