Case Studies

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building a platform for innovation

The visual and verbal identity for INNX stems straight from its purpose. It embodies self-direction, uprising and innovation. It speaks directly to those who believe what we believe – in forging their own path, embracing change, and pollinating ideas to create the future.

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Giving employees a voice to inspire authentic direction for a brand

When we first met with the team at Willana, their website and collateral was front of mind for them. What we realised as we chatted, was that the motivation behind these changes had come from a general concern from employees that the current identity didn’t reflect the substance of the company. What they were really crying out for was for Willana to have an outward voice that was as strong as their outcomes and experience. From there, we were able to begin uncovering the real Willana.

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Actualising a company vision

It’s not often you meet someone like George Nikos – a visionary in every sense of the word. I discovered his passion for his industry, his community, and particularly the future potential of his company, ran deep. You could feel his energy through the phone. Despite his clear drive and enthusiasm though, he felt like he hadn’t been able to express that vision in a way that engaged his people and his clients. He needed help.

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helping a ceo drive change in his industry

David, CEO of Austability, approached us as his company was going through some structural changes – he was looking for a strong voice for the brand and clarity for his team around who they were as a business and what they stood for. As soon as we met David, we knew he was a moral and passionate man, dismayed by the current solutions offered by his industry and determined to bring the issues to light and offer something more valuable. He just needed his brand to both reflect and amplify this purpose.

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helping a school uncover their unique purpose and realise their potential

Boyd, the Principal of Hunter Christian School, and his staff, would have to be some of the most purposeful and loving people we’ve ever met. You can feel the warmth every time you walk into the room – Boyd is a principal who went out of his way to sit and chat to a student about their nerves before an interview, then give them a secret high five and reassuring nod before continuing on his way (we may have shed an admiring tear). We were eager to help them communicate that feeling in every experience people had with the school, not just face-to-face.

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the quest to change a culture

WHITE Magazine exists to reassure and encourage those entering a marriage that conflict and disappointment are realities for every marriage, it’s not all bouquets and taffeta, but with mutual commitment and understanding you can have a rich and fulfilling relationship for the rest of your lives.

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building a values-based community

Through collaboration with JPG, we uncovered Vermont’s story and build a purpose-driven strategy, creating a connected estate with a defined purpose, and inspiring families across Sydney who believe they deserve more, to move to the awakened estate.

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uniting an estates natural qualities with our shifting values

Johnson Property Group believe a home is like the hub, the foundation for potential in our lives – and they endeavour to help people build that foundation and see them flourish in the communities they create. Their boutique land estate in the Hunter Valley, with its peaceful location and sweeping blocks, provided an opportunity to address and serve the shifting values of families.

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bucking the status quo in a conservative industry

The world has changed. Today the business landscape is constantly evolving – companies need more efficiency, agility and flexibility than ever before. When it comes to law, we discovered clients want no-nonsense, honest and accurate guidance so they’re free to focus on what really matters to them.

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Building a resilient platform for change

The team at Fitted for Work believe women are a catalyst for creating a more socially cohesive and prosperous society, which is why they work tirelessly to ensure all women are given the capacity to secure employment.

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