Brand Growth and Management

Brand growth really comes down to a few simple human-centric things;

  • Do people know about you?
  • Do they like you?
  • And do they trust you?

If you’re only focussed on marketing and promotion, without mindfully building connection and trust, any growth you achieve in the short term will not be sustainable.

Often business owners face the dilemma of short-term momentum vs. long-term growth and impact. Getting the balance right can be tricky, but in order to grow sustainably, you need to focus on both your short-term goals and your long-term impact.

Unconscious action results in disconnect and distrust. Conscious inaction results in a stagnant business. You need to take conscious action to move and grow towards your purpose and potential as a business.

Brand Growth Partnerships

We’ve put two decades of business and brand experience into a program that brings together the most essential and effective (short term and long term) drivers of brand growth. Our Brand Growth Partnerships will help you to:

Take action today to build brand distinction and awareness
We guide you to take more conscious and consistent action to be seen and become more agile in your approach to Marketing and Communications. We ideate, develop, test and measure your activity, optimising it’s value and growing engagement over time.

Humanise your brand to create a strong connection
We guide you to dive deep and discover your identity and authenticity as a business and convey that in ways that build a true connection with your audiences – inside and outside your company. We listen, research, empathise and build strategies and comms that will improve the strength of connection you have with your stakeholders over time.

Get clear on your long-game and stay focused on it
We guide you to get aligned as a company, to ensure what you believe (your purpose and values), what you say (your communications), and what you do (your behaviour and activities) are congruent. We align, frame, manage and implement mindfully to achieve integrity across all experiences and help you build trust over time.

Book in your discovery session

Darren Clark2 1
Leadership, Culture and Business Strategy
Mezzanine Nikki Final 1340x1340 1
Conscious Brand Strategist and Director

Book in your 30min-session with us to see how your brand finds purpose and enhances your future growth. Find the time that will suit you and we’ll connect you with our lead Brand Builders to start the journey with you.

Group of journalists with cameras filming individuals at a press event with Smart Energy Council branding - newcastle brand, Marketing consultants Newcastle, Market research Newcastle

Putting energy into action with differentiated value

Smart Energy Council
After 65 years the Smart Energy Council recognised that while their people were progressive and bold advocates within the industry, the perceptions being reinforced by their brand were preventing them from growing and scaling their voice and influence within the industry.
Mezz-LJ-Feature

Helping a business redefine and reinforce its potential

Leah Jay
Leah Jay is the Hunter’s leading property management company and were the first to pioneer as a specialist property management service in Australia over 20 years ago.
Impact program application for Newcastle Branding Agency

Cultivating generosity – Salvation Army Red Shield Appeal

Salvation Army
When we hear stories of people in their vulnerability, it connects with our own humanity, compels us to think beyond ourselves and wonder how we can contribute.