Reorienting our stories away from the adolescent, depressed consumer mind-set and toward the empowered citizen worldview is a powerful first step in reshaping our society for the better.
I’ve learnt that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
True influence isn’t about reaching numbers; it is about impacting behaviours through passion, relevance, and trust. Advocacy is the highest expression of brand love and, therefore, when nurtured, becomes influence.
