Boyd, the Principal of Hunter Christian School, and his staff, would have to be some of the most purposeful and loving people we’ve ever met. You can feel the warmth every time you walk into the room – Boyd is a principal who went out of his way to sit and chat to a student about their nerves before an interview, then give them a secret high five and reassuring nod before continuing on his way (we may have shed an admiring tear). We were eager to help them communicate that feeling in every experience people had with the school, not just face-to-face.
Our role was to build a framework and support them to bring their purpose and difference to life; to make it clear and real so that the school community could rally around it and instil it into every part of their school lives.
After analysing their contributions, we were led to research into emotional intelligence, self-belief and empathy. Affinity mapping was used to distill all of the data down into core concepts summarising the School’s approach and the purpose that informs it. A purpose delivery model was then developed to help them to easily explain their inimitable approach to education, and to demonstrate how the formative aspects of these concepts combine and underpin Hunter Christian School’s work.
We see a future where every child leaves school knowing their innate worth, and equipped with the self-belief and emotional intelligence to live authentically.
We then developed the brand voice and identity to reflect their purpose, so that parents and potential parents can understand how the school’s approach will shape their child’s emotional growth, self-belief and their journey to adulthood and beyond.
For Hunter Christian School, this meant redeveloping their online environment, and building collateral and content to help them communicate their point of difference while engaging and collaborating with their staff to nurture an aligned vision.
After identifying key concepts underpinning the School’s ethos in the Clarity Phase, we were able to use the concepts as the basis for a series of videos to introduce the School. We asked Boyd and some of the students to explain them in their own words. The result is a vibrant, clear and emotive communication of their purpose and approach.
We’re continuing to work with HCS to embed their purpose into every aspect of their school and grow their impact.