TV Commercial
Production, Editorial, Colour
November 2016
Salvation Army Red Sheild Appeal 2016


Director: Jim Lounsbury
DP: Anthony Jennings
Colourist: Shane Burrell


Empathy empowers our will and capacity to be generous

How can we cultivate more generosity into our lives?

When we hear stories of people in their vulnerability, it connects with our own humanity, compels us to think beyond ourselves and wonder how we can contribute.

When’s the last time you sought out someone else’s story, built a connection or found an opportunity to serve?

Sharing real stories through The Salvation Army Christmas Campaign has proven to have a greater impact on people over the years. Every year we get to lead an incredible production with a big, passionate and heartfelt team. The Salvation Army are always seeking to give people a way to cultivate generosity through their many community projects.

As the giving season draws nearer, we’re challenging ourselves to go out of our way to think of and serve others. We hope you’ll join us!

Read more about the Campaign story here.



Behind the Scenes

It sure is an absolute privilege to work with The Salvation Army Australia and help to tell the story of how we can all give towards something greater than ourselves and do something more meaningful this Christmas.