The team at Fitted for Work believe women are a catalyst for creating a more socially cohesive and prosperous society, which is why they work tirelessly to ensure all women are given the capacity to secure employment.
Fitted for Work’s Marketing Director, the lovely Louisa, contacted us when she recognised their current web platform wasn’t going to support their long-term business goals.
‘Thank you very much for enabling us to bring our website into the 21st century. Feedback has been great from staff, volunteers and supporters alike. Working with each of you was a delight, and we look forward to our next project together.’
Louisa Shillingford-Brown, General Marketing Manager & Communications
Working with women experiencing adversity, Fitted for Work help break through barriers to help women get work, develop their confidence and achieve economic security. They have helped over 22,000 women since 2005 and have got 64% of women who walk through their door into employment within just 4 months.
The current web platform utilised by Fitted for Work was running on an outdated CMS product that had not received significant updates in a number of years. As a result, Fitted for Work staff struggled to maintain the website, view analytical information and were unable to take payments or sell products through the platform.
Fitted for Work deeply value the attributes that grow in a woman when she finds employment: independence, self-respect, pleasure and self-development. We worked to move away from some of the extrinsic visual messaging that had previously been used and instead embrace imagery that captured those positive, intrinsic values.
We re-framed the messaging where necessary to be more positive and intrinsically focused. This creates a sense of empowerment for users as opposed to nurturing fears. Both approaches can be effective in getting people to take action, but only the former is useful for elevating people and society.
In a practical sense, this also meant providing Fitted for Work with a new photography guide that they used to produce a new image library that better reflected their values and identity.