How do you lead in a world that’s increasingly complex and uncertain?
Get clear about who you are, why you exist and why that really matters to customers. Brands that have a strong sense of self, guiding purpose and an authentic conviction attract believers, not just customers. They are more memorable and more trusted, and more importantly, they do great things in the world.
The best brands bare their soul. They dare to dream how the world could be. They make people feel something, and people want to be a part of their vision. Harnessing purpose connects, unifies and mobilises people around a common goal, which is the foundation for creating real change within your business, industry and world.
In a 2018 global survey of more than 30,000 consumers across 35 countries, Accenture Strategy found that customers are no longer making decisions based solely on product selection or price; they’re assessing what a brand says, what it does and what it stands for. They support brands whose purpose aligns with their beliefs and reject those that don’t.
Our conscious approach will help you uncover and articulate the purpose, principles and values surrounding your organisation. We host tailored workshops with leaders and teams to explore, reflect, unearth and define the soul of their business. This clarity empowers confident and meaningful positioning, strategy, engagement, communications, marketing and ongoing initiatives.
Our purpose framework includes: