Brand Clarity Workshop

Understanding your identity and uncovering your potential is the first step in building a brand that serves your business or organisation. It’s important to turn ambiguity into certainty around your brand if you want to grow.

Cultural changes worldwide mean that past conventions of brand building have shifted. An outside-in approach to branding and marketing no longer works. Self-awareness, and a more conscious and authentic approach to branding from the inside-out, is now critical if you want to establish a true connection with your audience and make the impact you’re here to make.

Everything changes for your business when you have a strong sense of self.

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What’s covered?

Uncover and learn about the deeper identity of your business. Use our Uncover App and other activities to help you develop insights and get clarity on your unique identity and strengths. Work out where your gaps and opportunities are before you invest in any type of brand program.

Who should attend?

Business and NFP owners and leaders who:

Believe their current brand isn’t a true reflection of their organisation
Want to create the space to reflect on their organisation’s purpose, values and identity from a new perspective
Want to ensure brand communications are authentic, clear and strategic
Want to understand the branding process and the right steps to take to make it successful

What will you learn?

Principles for establishing a strategic and authentic brand for your organisation
How to build brand trust
Strategies for understanding your customer and their values
Important considerations when rebranding or rolling out a new brand

What are the outcomes?

Clarity around your organisational identity
Identify your unique differences and strengths and what this means for your business or organisation
Receive an Archetype Guide, providing direction for your brand
A clear understanding of key areas of brand to invest in