If you’ve read our Steps for Brand Clarity + Authenticity Guide, and want to learn a few ways to uncover the insight you need in each phase, these videos will help you do just that.
Confusion is often the first step towards clarity. So if you’re feeling this way, keep going, keep uncovering and you will start to find connections.
In each of the three videos, Nikki, our resident brand researcher, analyser and builder, will step you through a few simple activities you can do during each phase to bring the right information to the surface.
When you sign up, you will receive each video in order over a fortnight, so that you have enough time in between to go away and complete that phase before you move on to the next.
Remember, if you need more guidance or would like help facilitating the process with your team, we’re only a phone call away.
In Part 1, discover some of the techniques + activities we use to dive below the surface into core values + purpose.
In Part 2, we cover a few of the techniques + activities we use to uncover human needs + aspirations.
In Part 3, discover ways to organise your information and form insight around your brand direction.
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