Before we spend valuable time and money building a brand, marketing, acquiring new business, growing our online environment, or developing new products and services, we need to take a giant step back and get clear on why? We need to dig down into the depths of who we are and who we are here to serve. We need to ask ourselves – Does our brand actually reflect our genuine values and aspirations for ourselves and our business? And does it serve the values and aspirations of our ideal customers?
If your brand isn’t aligned in that way, then how can you be sure you’re creating the future you want for yourself, your business, your industry or your customer?
If you’re having trouble answering those questions, this guide may help. Inside you’ll find a summary of the three phases we go through to uncover and understand a brand authentically.
This guide will help you figure out what it is you truly value and want for your business and the world, so you can focus your time and energy creating a brand for that.