In the excitement of developing a new brand, one thing is often forgotten – taking your team on the brand journey. This shouldn’t be an afterthought, in fact, it should be one of the key considerations from the beginning of the process. Your best brand ambassadors are your employees. It’s not enough to define a […]
Have you thought about the kind of people you attract as a business? Do they have shared values? The more you project your values out into the world through your communications and actions, the more you’ll draw in those who are aligned and keen to support you.
Have you thought about the kind of people you attract as a business? Do they have shared values? The more you project your values out into the world through your communications and actions, the more you’ll draw in those who are aligned and keen to support you.
As some of you may know, we’re big fans of Simon Sinek and his incredible book Start With Why (2009), so much so that we’ve published several excerpts from his book on our blog. Which is why, in honour of our 21 years in business this year, we wanted to explore the ‘cathedral’ we’ve been […]
What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]
Things have been rolling along at Mezz as well as they can be in these times and we’ve been grateful to be involved in more meaningful projects with people we admire. Reflecting on our progress is one of our goals this year, and the past few months have seen us achieve quite a lot as a […]
Well, it’s been a total of four weeks at home now and we’re still here to bring you this handy blog post. In the hope it may help another business out there, we’re sharing the methods & tools we’re using to help us work well remotely and keep our sanity. Having to rethink our habits at […]
2020 started with a very full schedule for us, with lots of things happening at once. We’re happy to report we’ve made it through the first six weeks of the year with our sanity intact and some admirable work all thanks to our incredible team and equally brilliant clients. This year one of our goals […]
If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.
We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!
Is there a meaning-gap in your work? If there was something greater your company could be contributing to beyond its function, what might that look like? Nikki shares a bit about her life/business journey with finding and harnessing her purpose on the Mezzanine blog!
Finding ways to keep our team thinking creatively is the fun part of my role here at Mezzanine. I recently implemented ‘random objects’ for use as a trigger – to create associations and connections in our subconscious, which help bring about fresh, new ideas to a challenge. The team are given 15 minutes to right down as many ideas as possible – the resulting ideas don't have to be directly associated with the objects, so the exciting thing is to see where the chosen object takes them in their imagination!
The way that NewCo works as a business festival is that you plan your schedule on their mobile phone app and travel between each office space to sit in on a design thinking workshop, strategy session or receive a sizeable dose of inside knowledge with their respective business leader. What's different about these select companies is that they are intentionally harnessing their true and higher purpose which leads into creating positive change in our world – we're pretty excited that more and more businesses are pursuing something more than just the ol' 9–5.
Jason is a renowned speaker, Author and leadership advisor - specifically known for his research on motivation strategy and building for the future of work. He and his team at The Cleverness continually seek answers to the question - what inspires people to do great work? In this episode we chat to Jason about unlocking curiosity, meaningful progress, action + apathy, and focussing on the projects that matter.
Now at Mezzanine we are BIG on love, trust and pixie dust. It is part of our DNA. But just like everyone else, we operate more efficiently with a structure and framework in place to enable the team to innovate and work their magic.
Many of you would have heard the inspiring story and idea behind Thankyou’s inception – but what we don’t always see is how this social enterprise embodies their driving purpose to eliminate global poverty into their everyday practice and team culture. We were excited to chat to their Brand Marketing Manager Becky Chua, about their people movement, bold initiatives, making great products and building something meaningful.
In our latest Find Your Possible podcast, our founders Luke + Shane, and Partner Nikki talked about what it looks like when you grow a business whose purpose is to make a positive change in the world, which to most would seem like an impossible feat. Below is an extract of the conversation that unfolded and its main takeaways.
What a year! We’ve seen so much growth - in ourselves, the brands we are helping to build and in all of the people we serve.
Our very own Dom Sammut has got a blog up on the Purpose.do website. He chats about values-led leadership and how he was able to put into practice concepts that had been shared with him at last year's conference. We recommend you get yourselves a ticket to Purpose 2016 (check our social media for $100 off)!
When it comes to building a happy, productive, innovative company culture, skills matter, but beliefs matter more. A great company culture isn’t just about bonuses, perks and groovy office fitouts. It’s the vibe, the feeling, soul and purpose of the company itself that really sets them apart.