Redefining business with purpose – Part 3

If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.

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Redefining business with purpose – Part 2

We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!

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Broadening the scope of ideas

Finding ways to keep our team thinking creatively is the fun part of my role here at Mezzanine. I recently implemented ‘random objects’ for use as a trigger – to create associations and connections in our subconscious, which help bring about fresh, new ideas to a challenge. The team are given 15 minutes to right down as many ideas as possible – the resulting ideas don't have to be directly associated with the objects, so the exciting thing is to see where the chosen object takes them in their imagination!

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Pursuing something more than just the ol’ 9–5 at Sydney’s NewCo Business Festival

The way that NewCo works as a business festival is that you plan your schedule on their mobile phone app and travel between each office space to sit in on a design thinking workshop, strategy session or receive a sizeable dose of inside knowledge with their respective business leader. What's different about these select companies is that they are intentionally harnessing their true and higher purpose which leads into creating positive change in our world – we're pretty excited that more and more businesses are pursuing something more than just the ol' 9–5.

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Find Your Possible – S1E17 feat. Dr Jason Fox – What inspires people to do great work?

Jason is a renowned speaker, Author and leadership advisor - specifically known for his research on motivation strategy and building for the future of work. He and his team at The Cleverness continually seek answers to the question - what inspires people to do great work? In this episode we chat to Jason about unlocking curiosity, meaningful progress, action + apathy, and focussing on the projects that matter.

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Find Your Possible – S1E16 feat. Thankyou – Embodying purpose in your team culture

Many of you would have heard the inspiring story and idea behind Thankyou’s inception – but what we don’t always see is how this social enterprise embodies their driving purpose to eliminate global poverty into their everyday practice and team culture. We were excited to chat to their Brand Marketing Manager Becky Chua, about their people movement, bold initiatives, making great products and building something meaningful.

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Find Your Possible – S1E1 feat. UQ Power – Nurturing conscious leadership

In our first episode, we talk to the lovely Heidi Pollard from UQ Power. Heidi has spent over 20 years uncovering what makes a great leader and coaches leaders to grow their unique brand and have a greater impact. She's on a mission to nurture conscious leaders who inspire and influence others to unleash their strengths so they can love their work. We talked about the current climate of transformational change in the world and the impact it’s having on business, workplace challenges facing leaders and what it takes to adapt to these challenges. I absolutely love her ethos and have learned a lot from our conversations, I’m sure you will too.

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Inspiring employees to become brand advocates

"I look for the ones that are passionate about creating positive change; because you can always develop a set of skills, but you can’t teach character. I've found that going on this journey helps bring out the best in people, it gives them fulfilment and benefits beyond the financial profit. Which is exactly what intrinsic motivation is all about. It's a win-win and it’s how we choose to do business. It’s the beginning of building a Conscious Brand." – Luke reflects on our recent Purpose-driven Community Talk; this month we unpacked the topic, ‘Inspiring employees to become brand advocates’.

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The thing about collaboration

Like the perfect combination of salty sweet in a peanut butter and honey sandwich, collaboration can be a beautiful thing. When teamed with the right people who share similar drive and purpose to you, collaboration can push you to places you didn’t think possible, stretching and reshaping your perception of what is tried and true.

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