brand culture

Why purpose matters to marketing and growth: Part 2

Do you know what became all the rage during Covid lockdown? Sourdough and Kombucha culture growing. And I’m a fan. I had friends and neighbours drop loaves they had baked and jugs they had nurtured on my Covid-safe doorstep weekly. What sparked this generosity were two ingredients that Covid lockdown provided – time and love. Friends now had the time and care to invest in growing these little mouldy friends that would produce […]

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Does your brand have a heartbeat?

Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]

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Mezzanine, Abstract Perspective Image, Blue

Building A Cathedral

As some of you may know, we’re big fans of Simon Sinek and his incredible book Start With Why (2009), so much so that we’ve published several excerpts from his book on our blog. Which is why, in honour of our 21 years in business this year, we wanted to explore the ‘cathedral’ we’ve been […]

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Congratulations to our $10K Project Grant Recipient – Sunny Street!

Sunny Street Provides Vital Medical Support to Vulnerable and Homeless Australians in Brisbane and the Sunshine Coast with the Goal to Grow Nationally!    Our entire community has amazed us with their positive impact projects, but Sunny Street Outreach Project was a cause we could not walk past!   Founded by Dr Nova Evans and Nurse Sonia Goodwin in 2018, Sunny Street is an incredible social […]

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Building the Uncover App

We knew there had to be a better way to find clarity and give direction to our clients, that was engaging, enjoyable and most importantly accurate. That's when we began to develop our Uncover app. It's been quite the journey to create this valuable tool to enhance our brand strategy experience. Along the way, we've made discoveries that have led to deep insights that inform all of our design decisions. Here are some notable points about our process...

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Redefining business with purpose – Part 3

If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.

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Redefining business with purpose – Part 2

We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!

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Muneesh Wadhwa, Founder of Humanity In Business, Find Your Possible Podcast Episode 20

Find Your Possible – S1E20 feat. Humanity In Business – How purpose can transform leadership

This week, we had the privilege of chatting to Muneesh Wadhwa, the founder of Humanity In Business. In this episode, we talk about the character of a human-centered leader and what that looks like, how conscious leadership is revolutionising the businesses they're in, and also, how we can combat this lack of engagement in the workplace.

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