If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.
We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!
Is there a meaning-gap in your work? If there was something greater your company could be contributing to beyond its function, what might that look like? Nikki shares a bit about her life/business journey with finding and harnessing her purpose on the Mezzanine blog!
Our long-standing clients at Grocon asked us to partner with them on their exciting project 'The Ribbon' a while back and we have since been a part of developing the visual identity, designing and printing the construction site's hoarding and creating their website to serve their needs. The Ribbon is a breathtaking new development set to transform Sydney's skyline and form an extraordinary new gateway to the western side of the city's CBD.
The way that NewCo works as a business festival is that you plan your schedule on their mobile phone app and travel between each office space to sit in on a design thinking workshop, strategy session or receive a sizeable dose of inside knowledge with their respective business leader. What's different about these select companies is that they are intentionally harnessing their true and higher purpose which leads into creating positive change in our world – we're pretty excited that more and more businesses are pursuing something more than just the ol' 9–5.
Thanks for the write up Xero!
What a year! We’ve seen so much growth - in ourselves, the brands we are helping to build and in all of the people we serve.
Our very own Dom Sammut has got a blog up on the Purpose.do website. He chats about values-led leadership and how he was able to put into practice concepts that had been shared with him at last year's conference. We recommend you get yourselves a ticket to Purpose 2016 (check our social media for $100 off)!
Thank you for the mention Mumbrella! We loved being a part of creating The Salvation Army Australia's Christmas campaign. It is a privilege to help share their story intertwining with the lives of many. This time of year reminds us that it is most important to give beyond ourselves and lend a hand in our community.
Conscious Capitalism Australia (CCA) is the latest establishment to recognise the Hunter region as an incubator for good business, and we’re proud to have been a part of their launch here in Newcastle. We’re all about integrity in business and elevating humanity through our work, so finding the CCA community was like the yin to our yang.