We feel incredibly proud to have recently become a certified B Corporation and to celebrate B Corp month this March we are going #BehindtheB to uncover a bit about the journey – sharing our story as a brand consultancy doing business differently and making a positive impact through the work we do, as well as […]
While many of us have changed the way we do business, Australian’s have also changed the ways that they engage with businesses. The mindset of consumers from 18 months ago is a very different person today. A transformation has taken place for many, as the events of the past few years left people reassessing their […]
Embedding purpose and bringing a brand to life internally are probably the most challenging aspects of a branding process. We’ve looked at setting a new brand up for success by taking your team on the journey and empowering them to grow the brand are essential. Now we look at managing and measuring the strength of your […]
In the previous article, I talked about taking your team on the brand journey to set it up for success. Now we look at empowering your people ongoing over the long-term, as the amount of energy you put into this will have a direct influence on your brand growth. A major element to a brand’s […]
In the excitement of developing a new brand, one thing is often forgotten – taking your team on the brand journey. This shouldn’t be an afterthought, in fact, it should be one of the key considerations from the beginning of the process. Your best brand ambassadors are your employees. It’s not enough to define a […]
How do factors like conscious leadership, culture, purpose, diversity, inclusion and built space create environments for innovation to flourish? What does it look like at ground level? On Thursday, 13 May, our Conscious Brand Strategist Nikki joined a line-up of other incredible experts and practitioners across businesses, not-for-profits and the community for a panel discussion […]
We’re working even harder to live our values in everything we do. Many of our clients have come out of these uncertain times with a renewed focus on building more meaning into their business and work, and more often than not that involves identity work. In our strategy work with many CEOs and leaders, examining […]
Do you know what became all the rage during Covid lockdown? Sourdough and Kombucha culture growing. And I’m a fan. I had friends and neighbours drop loaves they had baked and jugs they had nurtured on my Covid-safe doorstep weekly. What sparked this generosity were two ingredients that Covid lockdown provided – time and love. Friends now had the time and care to invest in growing these little mouldy friends that would produce […]
Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]
It’s a strange feeling when someone says sorry, even when the apology comes from an act that was unintentional. For many of us, we simply say “that’s ok” and we move forward without much more thought. But an apology can be something not only received but reflected upon, and it this reflection that can bring […]
My personal favourite has been the body wash. Sure, it’s a little pricier than the others fighting for space on the shelves, but it feels like an investment – a better smelling me and a chance to show I care. For many consumers, Thankyou is a brand held in high esteem, providing a chance to […]
Maya Angelou
What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]
Well, it’s been a total of four weeks at home now and we’re still here to bring you this handy blog post. In the hope it may help another business out there, we’re sharing the methods & tools we’re using to help us work well remotely and keep our sanity. Having to rethink our habits at […]
Most assume that engagement means some form of marketing, which is part of it, but a more fitting word for the way we approach what we do is magnetising.
It’s time for Conscious Brands to step up as business leaders in our communities – but how? How can you maintain and strengthen your brand in times like these, so once the crisis subsides you come out the other side of it stronger? How can you act consciously? And how can you innovate and pivot […]
Ekaterina Walter
Purpose is not a tactic. It's bloody hard work. Every leader out there trying to build a purpose-led company can attest to that. There are no short cuts – it's a long, challenging, sometimes gut-wrenching, but always rewarding, road. And despite what you've heard, this road isn't crowded.
If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.
We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!