Purpose is not a tactic. It’s bloody hard work. Every leader out there trying to build a purpose-led company can attest to that. There are no short cuts – it’s a long, challenging, sometimes gut-wrenching, but always rewarding, road. And despite what you’ve heard, this road isn’t crowded.
If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.
We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!
Is there a meaning-gap in your work? If there was something greater your company could be contributing to beyond its function, what might that look like? Nikki shares a bit about her life/business journey with finding and harnessing her purpose on the Mezzanine blog!
This week, we had the privilege of chatting to Muneesh Wadhwa, the founder of Humanity In Business. In this episode, we talk about the character of a human-centered leader and what that looks like, how conscious leadership is revolutionising the businesses they're in, and also, how we can combat this lack of engagement in the workplace.
You might be wondering, what exactly is Impact Investing? At it’s core it’s about shifting capital towards investments that blend financial returns with deep social + environmental impact. Will breaks it down for us and also talks about the importance of this type of investing for the future.
Jason is a renowned speaker, Author and leadership advisor - specifically known for his research on motivation strategy and building for the future of work. He and his team at The Cleverness continually seek answers to the question - what inspires people to do great work? In this episode we chat to Jason about unlocking curiosity, meaningful progress, action + apathy, and focussing on the projects that matter.
Now at Mezzanine we are BIG on love, trust and pixie dust. It is part of our DNA. But just like everyone else, we operate more efficiently with a structure and framework in place to enable the team to innovate and work their magic.
Many of you would have heard the inspiring story and idea behind Thankyou’s inception – but what we don’t always see is how this social enterprise embodies their driving purpose to eliminate global poverty into their everyday practice and team culture. We were excited to chat to their Brand Marketing Manager Becky Chua, about their people movement, bold initiatives, making great products and building something meaningful.
Our guest today, Carolyn Tate, is someone Nikki's really looked up to in our industry since she first discovered her. She was the first marketer Nikki ever heard to stand up against the industry and say enough is enough – there needs to be a better way.
Michael really normalises the realities of building a purpose-driven business, one that’s trying to change the game while they play the game. Uncertainty and change occurs on a daily basis and you’re bound to make mistakes – now 8 years down the track, his message is to keep going.
In our latest Find Your Possible podcast, our founders Luke + Shane, and Partner Nikki talked about what it looks like when you grow a business whose purpose is to make a positive change in the world, which to most would seem like an impossible feat. Below is an extract of the conversation that unfolded and its main takeaways.
In this episode our founders Luke + Shane, and Partner Nikki, talk about their journey over the years growing something genuine from the ground-up, on purpose.
The Purpose 2016 Conference was an incredible experience. Hear more from their collective voices about the two days that inspires and gave many local and global businesses further belief and practical advice about purpose-driven business, below.
In this podcast episode Jo and I talk about her love of the outdoors and how that’s helped her grow her leadership capacity, her passion for showing people how they can achieve things they thought were impossible, and how to close the gap between a vision and the action required to get there.
When it comes to building a happy, productive, innovative company culture, skills matter, but beliefs matter more. A great company culture isn’t just about bonuses, perks and groovy office fitouts. It’s the vibe, the feeling, soul and purpose of the company itself that really sets them apart.
Maybe you know that people are increasingly supporting meaningful businesses in how they shop and where they choose to work. Or maybe you heard that in 2015, meaningful brands around the world enjoyed increased sales, better brand awareness and higher annual returns than other companies. Or maybe you are sensing that the people who work for you are increasingly motivated by the aim to make the world more compassionate, innovative, and sustainable. There’s no doubt about it. Purpose is important. But how does a company go about defining its purpose?
In this episode we chat to Donna Burrell from Hunter Design School. Donna is passionate about changing education and helping students find their potential. By validating the creative seed within them; encouraging them to be self-aware and courageous in finding their own path in life, they realize that it is okay to think differently and not just to do what is expected of them.
In a previous post we looked at personal joy and energy as a medium for uncovering your personal purpose. But how can this be achieved, practically? Johanna Scott of Make Do Co shares with us how.
What has longing got to do with work? Everything! Your instincts are the window into finding work you love and – if you so desire – creating a business with meaning. It’s not about finding work nirvana – a place where you’re ecstatic all the time – because the reality is that at times you will feel frustrated, at times you will get irritated with others, at times you will have to succumb to drudgery (especially if you do your own BAS statements!); but on the whole, you will feel content with the space you occupy, excited by future possibilities, and more often than not, you pack up at the end of the day feeling like you have achieved good work. Simply put? It just feels right.