Environments for Innovation – Creating ecosystems that transform

How do factors like conscious leadership, culture, purpose, diversity, inclusion and built space create environments for innovation to flourish? What does it look like at ground level? On Thursday, 13 May, our Conscious Brand Strategist Nikki joined a line-up of other incredible experts and practitioners across businesses, not-for-profits and the community for a panel discussion […]

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Inside-out brand activation – managing a new brand rollout effectively

We’re working even harder to live our values in everything we do. Many of our clients have come out of these uncertain times with a renewed focus on building more meaning into their business and work, and more often than not that involves identity work. In our strategy work with many CEOs and leaders, examining […]

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brand culture

Why purpose matters to marketing and growth: Part 2

Do you know what became all the rage during Covid lockdown? Sourdough and Kombucha culture growing. And I’m a fan. I had friends and neighbours drop loaves they had baked and jugs they had nurtured on my Covid-safe doorstep weekly. What sparked this generosity were two ingredients that Covid lockdown provided – time and love. Friends now had the time and care to invest in growing these little mouldy friends that would produce […]

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Does your brand have a heartbeat?

Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]

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I’ve learnt that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Nikki Wright and Jess Aquilina from Mezzanine Collaborate for Success

Collaborate for Success

What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]

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True influence isn’t about reaching numbers; it is about impacting behaviours through passion, relevance, and trust. Advocacy is the highest expression of brand love and, therefore, when nurtured, becomes influence.

Ekaterina Walter

Redefining business with purpose – Part 3

If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.

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Redefining business with purpose – Part 2

We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!

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