Presenting the Top 10 Finalists

Each year Mezzanine’s $10K Project Grant floors us. It’s an opportunity for all of us to see new ideas, initiatives, and leading brands seeking to be conscious and creative. It’s an opportunity for our studio team to be inspired and take on a project outside the realm of strategy and consulting. It’s an opportunity for […]

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brand culture

Why purpose matters to marketing and growth: Part 2

Do you know what became all the rage during Covid lockdown? Sourdough and Kombucha culture growing. And I’m a fan. I had friends and neighbours drop loaves they had baked and jugs they had nurtured on my Covid-safe doorstep weekly. What sparked this generosity were two ingredients that Covid lockdown provided – time and love. Friends now had the time and care to invest in growing these little mouldy friends that would produce […]

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Does your brand have a heartbeat?

Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]

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Building the Uncover App

We knew there had to be a better way to find clarity and give direction to our clients, that was engaging, enjoyable and most importantly accurate. That's when we began to develop our Uncover app. It's been quite the journey to create this valuable tool to enhance our brand strategy experience. Along the way, we've made discoveries that have led to deep insights that inform all of our design decisions. Here are some notable points about our process...

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Sell nuts to squirrels. Don’t try to convince dolphins that nuts are delicious.

Seth Godin

Brand Marketing Manager of Thankyou, Becky Chua, Mezzanine Find Your Possible Podcast EP16

Find Your Possible – S1E16 feat. Thankyou – Embodying purpose in your team culture

Many of you would have heard the inspiring story and idea behind Thankyou’s inception – but what we don’t always see is how this social enterprise embodies their driving purpose to eliminate global poverty into their everyday practice and team culture. We were excited to chat to their Brand Marketing Manager Becky Chua, about their people movement, bold initiatives, making great products and building something meaningful.

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