Introducing the Conscious Brands Assessment Tool
How Conscious Is Your Brand And Why Should You Care? We've been working on a tool to support purpose-driven business and values-led leaders. Introducing the Conscious Brand Index.
How Conscious Is Your Brand And Why Should You Care? We've been working on a tool to support purpose-driven business and values-led leaders. Introducing the Conscious Brand Index.
I admire the kind of friend who can call it as it is. But even more so, the kind that call out something that no one else can identify, by tapping into the strength of intuition and belief. This gives the phrase, ‘reading between the lines’ a whole new layer of understanding. I’ve learnt that identity is not something that is projected or created but it is something to uncover, to call out and invite to be expressed.
The business world is being rapidly reshaped. As a society, our value system is changing. We’re becoming a much more conscious society, we are shifting from materialistic influences to others-centred influences, and our expectations of business have changed.
Mezzanine programmer Karl attended a Sydney CocoaHeads meet last week, and was intrigued by Matt Delves’ talk about patterns for problem solving, and this week, Seth Godin has been blogging about problems and paradoxes and the difference between the two.
Jack Canfield
I’ve been on a journey with Mezzanine for 11 years now. It’s been one of the most fulfilling and rewarding experiences of my life.
Dewitt Jones
I read a blog post yesterday by Commando Steve about ownership and taking responsibility for your own life, and I couldn’t help but feel the alignment to my own beliefs about business. Commando argues quite rightfully that diets and exercise programs mean absolutely nothing if you’re not prepared to own the change.
Individuals can now do what companies used to do; Companies now do what countries used to do; What can you do? As communicators, we have the potential to change the world.