I’ve learnt that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou
Maya Angelou
What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]
Things have been rolling along at Mezz as well as they can be in these times and we’ve been grateful to be involved in more meaningful projects with people we admire. Reflecting on our progress is one of our goals this year, and the past few months have seen us achieve quite a lot as a […]
Sunny Street Provides Vital Medical Support to Vulnerable and Homeless Australians in Brisbane and the Sunshine Coast with the Goal to Grow Nationally! Our entire community has amazed us with their positive impact projects, but Sunny Street Outreach Project was a cause we could not walk past! Founded by Dr Nova Evans and Nurse Sonia Goodwin in 2018, Sunny Street is an incredible social […]
Most assume that engagement means some form of marketing, which is part of it, but a more fitting word for the way we approach what we do is magnetising.
It’s time for Conscious Brands to step up as business leaders in our communities – but how? How can you maintain and strengthen your brand in times like these, so once the crisis subsides you come out the other side of it stronger? How can you act consciously? And how can you innovate and pivot […]
Ekaterina Walter
Purpose is not a tactic. It's bloody hard work. Every leader out there trying to build a purpose-led company can attest to that. There are no short cuts – it's a long, challenging, sometimes gut-wrenching, but always rewarding, road. And despite what you've heard, this road isn't crowded.
The way that NewCo works as a business festival is that you plan your schedule on their mobile phone app and travel between each office space to sit in on a design thinking workshop, strategy session or receive a sizeable dose of inside knowledge with their respective business leader. What's different about these select companies is that they are intentionally harnessing their true and higher purpose which leads into creating positive change in our world – we're pretty excited that more and more businesses are pursuing something more than just the ol' 9–5.
Seth Godin
In this episode Nikki and Mylan chat to Natasha Ritz, Brand communications manager at LUSH Fresh Handmade Cosmetics. LUSH identify as a campaigning company – their story is a real testament to purpose-driven business. Tash talks about their origins in activism and how that’s shaped and transformed their company over the years. LUSH have some pretty ballsy […]
Michael really normalises the realities of building a purpose-driven business, one that’s trying to change the game while they play the game. Uncertainty and change occurs on a daily basis and you’re bound to make mistakes – now 8 years down the track, his message is to keep going.
In our latest Find Your Possible podcast, our founders Luke + Shane, and Partner Nikki talked about what it looks like when you grow a business whose purpose is to make a positive change in the world, which to most would seem like an impossible feat. Below is an extract of the conversation that unfolded and its main takeaways.
In this episode our founders Luke + Shane, and Partner Nikki, talk about their journey over the years growing something genuine from the ground-up, on purpose.
We believe that every child holds infinite potential and with the right support, modelling, knowledge and skills they can believe in their own potential and strive toward achieving it. We knew that this is belief is the very core of Hunter Christian School, and we helped them uncover, express and transform their brand to reflect this. Here is a look at one of the series of videos that can be viewed on their website and on our Youtube.
Along with our 'Steps for brand clarity and authenticity' ebook, this blog is a glimpse of what the archetypes are, so that they can bring your brand to life.
A home is a place that connects us with the people and moments that shape who we become. That's something we kept in mind as we worked together with our client Johnson Property Group in developing one of their latest estates, Earlwood. Below, you can have a look at the TV Commercial we put together.
"I look for the ones that are passionate about creating positive change; because you can always develop a set of skills, but you can’t teach character. I've found that going on this journey helps bring out the best in people, it gives them fulfilment and benefits beyond the financial profit. Which is exactly what intrinsic motivation is all about. It's a win-win and it’s how we choose to do business. It’s the beginning of building a Conscious Brand." – Luke reflects on our recent Purpose-driven Community Talk; this month we unpacked the topic, ‘Inspiring employees to become brand advocates’.
Brands are not what they used to be, because people are not who they used to be. We’ve evolved, we’ve grown. We’ve realised we want the things we interact with every day to add value to our human experience, not merely embellish it.
Our local business news has shared the release of our Conscious Brand Assessment tool (CBA), Thank you Hunter Headline! Article featured here.