True influence isn’t about reaching numbers; it is about impacting behaviours through passion, relevance, and trust. Advocacy is the highest expression of brand love and, therefore, when nurtured, becomes influence.

Ekaterina Walter

I’ve learnt that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Sell nuts to squirrels. Don’t try to convince dolphins that nuts are delicious.

Seth Godin