Pursuing something more than just the ol’ 9–5 at Sydney’s NewCo Business Festival

The way that NewCo works as a business festival is that you plan your schedule on their mobile phone app and travel between each office space to sit in on a design thinking workshop, strategy session or receive a sizeable dose of inside knowledge with their respective business leader. What's different about these select companies is that they are intentionally harnessing their true and higher purpose which leads into creating positive change in our world – we're pretty excited that more and more businesses are pursuing something more than just the ol' 9–5.

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Find Your Possible – S1E14 feat. Lush Fresh Handmade Cosmetics – A campaigning company that deeply connects

In this episode Nikki and Mylan chat to Natasha Ritz, Brand communications manager at LUSH Fresh Handmade Cosmetics. LUSH identify as a campaigning company – their story is a real testament to purpose-driven business. Tash talks about their origins in activism and how that’s shaped and transformed their company over the years. LUSH have some pretty ballsy […]

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Find Your Possible – S1E13 feat. Marque Lawyers – Changing the game and forging a new path

Michael really normalises the realities of building a purpose-driven business, one that’s trying to change the game while they play the game. Uncertainty and change occurs on a daily basis and you’re bound to make mistakes – now 8 years down the track, his message is to keep going.

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true potential starts from within

We believe that every child holds infinite potential and with the right support, modelling, knowledge and skills they can believe in their own potential and strive toward achieving it. We knew that this is belief is the very core of Hunter Christian School, and we helped them uncover, express and transform their brand to reflect this. Here is a look at one of the series of videos that can be viewed on their website and on our Youtube.

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Inspiring employees to become brand advocates

"I look for the ones that are passionate about creating positive change; because you can always develop a set of skills, but you can’t teach character. I've found that going on this journey helps bring out the best in people, it gives them fulfilment and benefits beyond the financial profit. Which is exactly what intrinsic motivation is all about. It's a win-win and it’s how we choose to do business. It’s the beginning of building a Conscious Brand." – Luke reflects on our recent Purpose-driven Community Talk; this month we unpacked the topic, ‘Inspiring employees to become brand advocates’.

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Calling the bluff

I admire the kind of friend who can call it as it is. But even more so, the kind that call out something that no one else can identify, by tapping into the strength of intuition and belief. This gives the phrase, ‘reading between the lines’ a whole new layer of understanding. I’ve learnt that identity is not something that is projected or created but it is something to uncover, to call out and invite to be expressed.

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Why Build a Conscious Brand

The business world is being rapidly reshaped. As a society, our value system is changing. We’re becoming a much more conscious society, we are shifting from materialistic influences to others-centred influences, and our expectations of business have changed.

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Everything you want is on the other side of fear.

Jack Canfield

Don’t aim to be the best in the world. Aim to be the best for the world.

Dewitt Jones