Once you’ve launched your brand, what next? First, give yourself a pat on the back, getting to this point has no doubt required focus, persistence and a lot of optimism. It’s a huge feat, but the real work has only just begun. A large part of being (and growing) a conscious brand is taking conscious […]
It’s been a busy few months here at Mezz – along with ‘business as usual’ we released our annual $10k Project Grant in April that saw over 100 projects submitted. We were inspired by the diversity of applications that came through and are still on a high. Whether they’re a not-for-profit, social enterprise, for-profit business […]
For some reason I inherited a trait of thinking I can do everything myself. Unfortunately, I see that this has also been inherited by one of my children. It can be mistaken so easily as resourcefulness and an ‘amazing capacity’ to get stuff done, but in truth, it’s a nasty little trait whose best friend […]
Do you know what became all the rage during Covid lockdown? Sourdough and Kombucha culture growing. And I’m a fan. I had friends and neighbours drop loaves they had baked and jugs they had nurtured on my Covid-safe doorstep weekly. What sparked this generosity were two ingredients that Covid lockdown provided – time and love. Friends now had the time and care to invest in growing these little mouldy friends that would produce […]
Are you like me? You don’t own anything from Patagonia but for some strange reason you feel you should? Sure, it’s just a simple t-shirt (or sweater) with an even simpler logo, but there is something behind it that always intrigues you. Without following them on social or even receiving their weekly email, something just […]
Sometimes the most important changes aren’t beautiful or things you can see. When Sunny Street won our $10k Project Grant last year, they had big dreams to expand their mobile clinic operations across Australia, and this meant getting the foundations right. Every leader in business understands the importance of good foundations. A business is […]
Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]
Maya Angelou
Sunny Street Provides Vital Medical Support to Vulnerable and Homeless Australians in Brisbane and the Sunshine Coast with the Goal to Grow Nationally! Our entire community has amazed us with their positive impact projects, but Sunny Street Outreach Project was a cause we could not walk past! Founded by Dr Nova Evans and Nurse Sonia Goodwin in 2018, Sunny Street is an incredible social […]
Most assume that engagement means some form of marketing, which is part of it, but a more fitting word for the way we approach what we do is magnetising.
It’s time for Conscious Brands to step up as business leaders in our communities – but how? How can you maintain and strengthen your brand in times like these, so once the crisis subsides you come out the other side of it stronger? How can you act consciously? And how can you innovate and pivot […]
The Salvation Army Australia are always seeking to give people a way to cultivate generosity through their many community projects and every year we get to lead an incredible production with a big, passionate and heartfelt team. Take a look at our 2018 Christmas Campaign with them!
We’ve worked with Compassion in different capacities for almost a decade and we wholeheartedly support them in their mission to release children from poverty through their sponsorship program. Compassion magazine has been a way for the organisation to build their story and connect with their community, creating a sense of belonging, togetherness and collective vision. Here's some insight into our design thinking for the project.
Sendle are a parcel delivery service with a difference – they tap into big business delivery networks and make them available to everyone - and it's all fully carbon offset. They are a conscious + convenient solution in the delivery industry – it’s a meaningful idea that stemmed from a purpose to facilitate giving. Have a listen to our latest episode of Find Your Possible to hear more from their CEO, James Chin Moody.
Seth Godin
Many of you would have heard the inspiring story and idea behind Thankyou’s inception – but what we don’t always see is how this social enterprise embodies their driving purpose to eliminate global poverty into their everyday practice and team culture. We were excited to chat to their Brand Marketing Manager Becky Chua, about their people movement, bold initiatives, making great products and building something meaningful.
For quite some time Keiralee has asked herself “how can I change the world?”, which isn’t easy to answer when you’re fired up with passion but feeling ill-equipped. She realised how her personal buying choices impact our wider community, then made the decision to buy ethically. This is when she signed up to be an Ethical Detective for Good On You – who encourages businesses to be conscious, sustainable and fair by focusing on their stakeholder engagement.
In this episode Nikki and Mylan chat to Natasha Ritz, Brand communications manager at LUSH Fresh Handmade Cosmetics. LUSH identify as a campaigning company – their story is a real testament to purpose-driven business. Tash talks about their origins in activism and how that’s shaped and transformed their company over the years. LUSH have some pretty ballsy […]
Michael really normalises the realities of building a purpose-driven business, one that’s trying to change the game while they play the game. Uncertainty and change occurs on a daily basis and you’re bound to make mistakes – now 8 years down the track, his message is to keep going.
In this episode our founders Luke + Shane, and Partner Nikki, talk about their journey over the years growing something genuine from the ground-up, on purpose.