Our brief for the ‘Let a Bear Sh!t in the Woods’ campaign was very clear and the creative solution seemed to come quite naturally (so it seemed to me as a non-creative in the team!) However, the technical scope was open - it was up to us to find and recommend the right solution to achieve Animals Asia’s goals, a solution which was completely cross-browser and cross-device compatible.
Having a deep awareness of the brand purpose and more importantly the customer journey is important and is something I always try to consider when designing.
Creativity, innovation and powerful, sustainable change begins with the willingness to be vulnerable.
Individuals can now do what companies used to do; Companies now do what countries used to do; What can you do? As communicators, we have the potential to change the world.
The Salvation Army Employment Plus is one of Australia’s largest government-funded employment services. Employment Plus provides job seekers with access to specialised training, work experience and a range of support services. They also work closely with businesses across all sectors, finding the right people to fill their needs. The Salvation Army Employment Plus was established by The […]