People don’t buy what you do. They buy why you do it.
he way your audience/customers experience digital interfaces has evolved extremely quickly over the last 10 years or so, thanks to devices like smartphones and tablets… and of course, phablets (It has also created something I like to call “Technology Snobs”, but that’s a whole other blog post in itself!).
Like the perfect combination of salty sweet in a peanut butter and honey sandwich, collaboration can be a beautiful thing. When teamed with the right people who share similar drive and purpose to you, collaboration can push you to places you didn’t think possible, stretching and reshaping your perception of what is tried and true.
Our brief for the ‘Let a Bear Sh!t in the Woods’ campaign was very clear and the creative solution seemed to come quite naturally (so it seemed to me as a non-creative in the team!) However, the technical scope was open - it was up to us to find and recommend the right solution to achieve Animals Asia’s goals, a solution which was completely cross-browser and cross-device compatible.
Having a deep awareness of the brand purpose and more importantly the customer journey is important and is something I always try to consider when designing.
Creativity, innovation and powerful, sustainable change begins with the willingness to be vulnerable.
Individuals can now do what companies used to do; Companies now do what countries used to do; What can you do? As communicators, we have the potential to change the world.
The Salvation Army Employment Plus is one of Australia’s largest government-funded employment services. Employment Plus provides job seekers with access to specialised training, work experience and a range of support services. They also work closely with businesses across all sectors, finding the right people to fill their needs. The Salvation Army Employment Plus was established by The […]