Don’t aim to be the best in the world. Aim to be the best for the world.

Dewitt Jones

Embrace the abrasion

Do you want any easy, cruisey, expected, common life? Then surround yourself with people that agree with you. Or if you're looking to achieve something remarkable - in life, business or in a relationship - then challenge yourself. Embrace the abrasion.

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Love and respect

On many occasions over the years, either in my head or, on the odd occasion, out loud I would say something along the lines of "You need to respect me more". But unfortunately, in much the same way that a genie can't make someone fall in love with you, you also cannot demand respect.

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People don’t buy what you do. They buy why you do it.

Simon Sinek

True influence isn’t about reaching numbers; it is about impacting behaviours through passion, relevance, and trust. Advocacy is the highest expression of brand love and, therefore, when nurtured, becomes influence.

Ekaterina Walter

The thing about collaboration

Like the perfect combination of salty sweet in a peanut butter and honey sandwich, collaboration can be a beautiful thing. When teamed with the right people who share similar drive and purpose to you, collaboration can push you to places you didn’t think possible, stretching and reshaping your perception of what is tried and true.

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Bear-y technical

Our brief for the ‘Let a Bear Sh!t in the Woods’ campaign was very clear and the creative solution seemed to come quite naturally (so it seemed to me as a non-creative in the team!) However, the technical scope was open - it was up to us to find and recommend the right solution to achieve Animals Asia’s goals, a solution which was completely cross-browser and cross-device compatible.

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