It’s a strange feeling when someone says sorry, even when the apology comes from an act that was unintentional. For many of us, we simply say “that’s ok” and we move forward without much more thought. But an apology can be something not only received but reflected upon, and it this reflection that can bring […]
Have you thought about the kind of people you attract as a business? Do they have shared values? The more you project your values out into the world through your communications and actions, the more you’ll draw in those who are aligned and keen to support you.
My personal favourite has been the body wash. Sure, it’s a little pricier than the others fighting for space on the shelves, but it feels like an investment – a better smelling me and a chance to show I care. For many consumers, Thankyou is a brand held in high esteem, providing a chance to […]
Maya Angelou
As some of you may know, we’re big fans of Simon Sinek and his incredible book Start With Why (2009), so much so that we’ve published several excerpts from his book on our blog. Which is why, in honour of our 21 years in business this year, we wanted to explore the ‘cathedral’ we’ve been […]
What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]
Things have been rolling along at Mezz as well as they can be in these times and we’ve been grateful to be involved in more meaningful projects with people we admire. Reflecting on our progress is one of our goals this year, and the past few months have seen us achieve quite a lot as a […]
Sunny Street Provides Vital Medical Support to Vulnerable and Homeless Australians in Brisbane and the Sunshine Coast with the Goal to Grow Nationally! Our entire community has amazed us with their positive impact projects, but Sunny Street Outreach Project was a cause we could not walk past! Founded by Dr Nova Evans and Nurse Sonia Goodwin in 2018, Sunny Street is an incredible social […]
Well, it’s been a total of four weeks at home now and we’re still here to bring you this handy blog post. In the hope it may help another business out there, we’re sharing the methods & tools we’re using to help us work well remotely and keep our sanity. Having to rethink our habits at […]
Most assume that engagement means some form of marketing, which is part of it, but a more fitting word for the way we approach what we do is magnetising.
It’s time for Conscious Brands to step up as business leaders in our communities – but how? How can you maintain and strengthen your brand in times like these, so once the crisis subsides you come out the other side of it stronger? How can you act consciously? And how can you innovate and pivot […]
2020 started with a very full schedule for us, with lots of things happening at once. We’re happy to report we’ve made it through the first six weeks of the year with our sanity intact and some admirable work all thanks to our incredible team and equally brilliant clients. This year one of our goals […]
Ekaterina Walter
Purpose is not a tactic. It's bloody hard work. Every leader out there trying to build a purpose-led company can attest to that. There are no short cuts – it's a long, challenging, sometimes gut-wrenching, but always rewarding, road. And despite what you've heard, this road isn't crowded.
The Salvation Army Australia are always seeking to give people a way to cultivate generosity through their many community projects and every year we get to lead an incredible production with a big, passionate and heartfelt team. Take a look at our 2018 Christmas Campaign with them!
We knew there had to be a better way to find clarity and give direction to our clients, that was engaging, enjoyable and most importantly accurate. That's when we began to develop our Uncover app. It's been quite the journey to create this valuable tool to enhance our brand strategy experience. Along the way, we've made discoveries that have led to deep insights that inform all of our design decisions. Here are some notable points about our process...
We’ve worked with Compassion in different capacities for almost a decade and we wholeheartedly support them in their mission to release children from poverty through their sponsorship program. Compassion magazine has been a way for the organisation to build their story and connect with their community, creating a sense of belonging, togetherness and collective vision. Here's some insight into our design thinking for the project.
If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.
We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!
Is there a meaning-gap in your work? If there was something greater your company could be contributing to beyond its function, what might that look like? Nikki shares a bit about her life/business journey with finding and harnessing her purpose on the Mezzanine blog!