Redefining business with purpose – Part 3

If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.

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Redefining business with purpose – Part 2

We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!

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Are you empathetic? Check your energy

One thing I’ve noticed over years in business is that empathy is seriously lacking from most workplaces. Other people’s behaviour is a reflection of their context, it has nothing to do with you. Go stand in their shoes and you will see. You don’t have to agree in order to empathise. Maybe if we could stop and see what our colleagues see we’d be a little less inclined to judge and start building better cultures.

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