Want to do incredible work? Connect individual purpose to organisational purpose – Part Three with Make Do Co

Maybe you know that people are increasingly supporting meaningful businesses in how they shop and where they choose to work. Or maybe you heard that in 2015, meaningful brands around the world enjoyed increased sales, better brand awareness and higher annual returns than other companies. Or maybe you are sensing that the people who work for you are increasingly motivated by the aim to make the world more compassionate, innovative, and sustainable. There’s no doubt about it. Purpose is important. But how does a company go about defining its purpose?

read more

Discovering your purpose, without the angst – Part One with Make Do Co

What has longing got to do with work? Everything! Your instincts are the window into finding work you love and – if you so desire – creating a business with meaning. It’s not about finding work nirvana – a place where you’re ecstatic all the time – because the reality is that at times you will feel frustrated, at times you will get irritated with others, at times you will have to succumb to drudgery (especially if you do your own BAS statements!); but on the whole, you will feel content with the space you occupy, excited by future possibilities, and more often than not, you pack up at the end of the day feeling like you have achieved good work. Simply put? It just feels right.

read more