How do I cut through the noise of social media and find my voice? by Amanda Viviers

No matter how much I concentrate and switch off, there is one noise that cuts through… And I am so glad it does. The sound is that of my little boy Maximus… I am so finely in tune with his voice, that I cannot ignore it. No matter how far he is from me, I cannot un-hear him. It surprises me so often, how many businesses do not have a sharp clarity in their online voice and struggle to express the simplicity of their point of difference in our social media saturated culture. Social media is fast and cheap, so it is easy to saturate your feed with anything and everything in the pursuit of quick instant gratification. Most times when I sit with a client, they begin to explain what they are needing and eventually we get to this question. How do I cut through the noise of social media and find my voice?

read more