Starting the year grateful – 2020 update
2020 started with a very full schedule for us, with lots of things happening at once. We’re happy to report we’ve made it through the first six weeks of the year with our sanity intact and some admirable work all thanks to our incredible team and equally brilliant clients. This year one of our goals as a team is to reflect more on what we’ve accomplished instead of being so quick to move on to the next goal or ‘problem to solve’. Maybe you can relate?
We’re privileged to work with many great people doing great things – so here is a reflection on the first few weeks of 2020:
Salvos Red Shield Appeal
We’re working with our friends at Salvation Army Australia again on their next Red Shield Appeal, this marks the 6th national campaign we’ve worked on together, time flies! A few weeks ago we spent some time down in the Blue Mountains on set filming the TVC which will launch around May/June this year. Each year, the TVC developed for the Red Shield Appeal is based on a true life story or situation, which we’re honoured to help re-create in an authentic way, while being sensitive, especially with delicate and hard subject matter.
Hunter Water WaterWorld web-app
We’ve been working with Hunter Water for the past year on an exciting project for schools in the Hunter – from early stage market research right through to MVP product development, user testing workshops, insights and improvements.
Waterworld is a 28 Day Shower Challenge for Stage 4 students who are undertaking the Water in the World curriculum. It is a web-app that can be used on any
device, including desktop. Designed to support the curriculum while providing students with a fun and practical learning experience, it also helps Hunter Water educate students and families in the Hunter about shower habits and wise water use.
For the past month, we have been finalising improvements to the web-app ready for a pilot program to be run in schools in Term 1.
Wildflowers Human-Trafficking Book
Another project we’ve been busy with is ‘Wildflowers’. Born out of a passion to make a real impact in the fight against human trafficking, Wildflowers is a coffee table book that blends photography and narrative to share the empowering stories of survivors of human trafficking in the Philippines. The book will spread stories of strength, freedom, hope and support organisations who are making tangible progress on the ground against trafficking. We’ve been working closely with its founder Belinda to ensure it is an authentic and beautiful reflection of the true stories that fill its pages. We’ve just sent it to print and can’t wait for it to be out in the world.
Watagan Park Brand Evolution
We’ve been collaborating with long-term clients Johnson Property Group to roll out a brand evolution of their Watagan Park Community here in Lake Macquarie. With a shift in the market and a gradual change in buyer needs over the past six years since the brand was established, we’ve been managing a transition for the brand that better speaks to the needs of the market while staying true to the original purpose and qualities of the estate. We’re taking a considered approach, developing and introducing the new brand incrementally over the next few months.
We’re also in the midst of creating the 7th edition of The Wanderer magazine, Watagan Park’s community magazine that we write, design and publish alongside the JPG team four times a year.
Amongst all that:
- We started planning Mezza’s 21st birthday celebrations this year, along with lots of other exciting initiatives. Watch this space!
- We launched our Impact Program for NFPs, social enterprise, B-Corps and schools
- Alissa and Shon started on our team!
- Luke & Shane are in the midst of pulling a team together to trek Mt. Kilimanjaro to raise funds for 100% Hope towards the end of the year
- Nikki joined the committee of NFP Connect and Dress for Success