Broadening the scope of ideas

Finding ways to keep our team thinking creatively is the fun part of my role here at Mezzanine. I recently implemented ‘random objects’ for use as a trigger – to create associations and connections in our subconscious, which help bring about fresh, new ideas to a challenge. The team are given 15 minutes to right down as many ideas as possible – the resulting ideas don't have to be directly associated with the objects, so the exciting thing is to see where the chosen object takes them in their imagination!

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