Want to do incredible work? Connect individual purpose to organisational purpose – Part Three with Make Do Co

Maybe you know that people are increasingly supporting meaningful businesses in how they shop and where they choose to work. Or maybe you heard that in 2015, meaningful brands around the world enjoyed increased sales, better brand awareness and higher annual returns than other companies. Or maybe you are sensing that the people who work for you are increasingly motivated by the aim to make the world more compassionate, innovative, and sustainable. There’s no doubt about it. Purpose is important. But how does a company go about defining its purpose?

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