How Conscious Is Your Brand And Why Should You Care?
We’ve been working on a tool to support purpose-driven business and values-led leaders.
The Conscious Brands Assessment Tool (CBA) is free to use for a self-guided journey, or Mezzanine also offer consultancy and workshops to guide companies in building Conscious Brands. Having completed the CBA test, users are encouraged to work to improve their scores and those of their industry as a whole.
A number of relevant recommendations are then provided to improve internal processes and attitudes, along with sources of further reading and examples of Conscious Branding in practice. Users are also encouraged to return to the Conscious Brands website for future re-assessment and feedback.
Read more about the CBI here: Write-up by B&T Magazine