Purpose is not a tactic. It's bloody hard work. Every leader out there trying to build a purpose-led company can attest to that. There are no short cuts – it's a long, challenging, sometimes gut-wrenching, but always rewarding, road. And despite what you've heard, this road isn't crowded.
The Salvation Army Australia are always seeking to give people a way to cultivate generosity through their many community projects and every year we get to lead an incredible production with a big, passionate and heartfelt team. Take a look at our 2018 Christmas Campaign with them!
We knew there had to be a better way to find clarity and give direction to our clients, that was engaging, enjoyable and most importantly accurate. That's when we began to develop our Uncover app. It's been quite the journey to create this valuable tool to enhance our brand strategy experience. Along the way, we've made discoveries that have led to deep insights that inform all of our design decisions. Here are some notable points about our process...
We’ve worked with Compassion in different capacities for almost a decade and we wholeheartedly support them in their mission to release children from poverty through their sponsorship program. Compassion magazine has been a way for the organisation to build their story and connect with their community, creating a sense of belonging, togetherness and collective vision. Here's some insight into our design thinking for the project.
If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.
We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!
Is there a meaning-gap in your work? If there was something greater your company could be contributing to beyond its function, what might that look like? Nikki shares a bit about her life/business journey with finding and harnessing her purpose on the Mezzanine blog!
Our long-standing clients at Grocon asked us to partner with them on their exciting project 'The Ribbon' a while back and we have since been a part of developing the visual identity, designing and printing the construction site's hoarding and creating their website to serve their needs. The Ribbon is a breathtaking new development set to transform Sydney's skyline and form an extraordinary new gateway to the western side of the city's CBD.
This week, we had the privilege of chatting to Muneesh Wadhwa, the founder of Humanity In Business. In this episode, we talk about the character of a human-centered leader and what that looks like, how conscious leadership is revolutionising the businesses they're in, and also, how we can combat this lack of engagement in the workplace.
Sendle are a parcel delivery service with a difference – they tap into big business delivery networks and make them available to everyone - and it's all fully carbon offset. They are a conscious + convenient solution in the delivery industry – it’s a meaningful idea that stemmed from a purpose to facilitate giving. Have a listen to our latest episode of Find Your Possible to hear more from their CEO, James Chin Moody.
Finding ways to keep our team thinking creatively is the fun part of my role here at Mezzanine. I recently implemented ‘random objects’ for use as a trigger – to create associations and connections in our subconscious, which help bring about fresh, new ideas to a challenge. The team are given 15 minutes to right down as many ideas as possible – the resulting ideas don't have to be directly associated with the objects, so the exciting thing is to see where the chosen object takes them in their imagination!
You might be wondering, what exactly is Impact Investing? At it’s core it’s about shifting capital towards investments that blend financial returns with deep social + environmental impact. Will breaks it down for us and also talks about the importance of this type of investing for the future.
The way that NewCo works as a business festival is that you plan your schedule on their mobile phone app and travel between each office space to sit in on a design thinking workshop, strategy session or receive a sizeable dose of inside knowledge with their respective business leader. What's different about these select companies is that they are intentionally harnessing their true and higher purpose which leads into creating positive change in our world – we're pretty excited that more and more businesses are pursuing something more than just the ol' 9–5.
Jason is a renowned speaker, Author and leadership advisor - specifically known for his research on motivation strategy and building for the future of work. He and his team at The Cleverness continually seek answers to the question - what inspires people to do great work? In this episode we chat to Jason about unlocking curiosity, meaningful progress, action + apathy, and focussing on the projects that matter.
Now at Mezzanine we are BIG on love, trust and pixie dust. It is part of our DNA. But just like everyone else, we operate more efficiently with a structure and framework in place to enable the team to innovate and work their magic.
Many of you would have heard the inspiring story and idea behind Thankyou’s inception – but what we don’t always see is how this social enterprise embodies their driving purpose to eliminate global poverty into their everyday practice and team culture. We were excited to chat to their Brand Marketing Manager Becky Chua, about their people movement, bold initiatives, making great products and building something meaningful.
Our guest today, Carolyn Tate, is someone Nikki's really looked up to in our industry since she first discovered her. She was the first marketer Nikki ever heard to stand up against the industry and say enough is enough – there needs to be a better way.
For quite some time Keiralee has asked herself “how can I change the world?”, which isn’t easy to answer when you’re fired up with passion but feeling ill-equipped. She realised how her personal buying choices impact our wider community, then made the decision to buy ethically. This is when she signed up to be an Ethical Detective for Good On You – who encourages businesses to be conscious, sustainable and fair by focusing on their stakeholder engagement.
In this episode Nikki and Mylan chat to Natasha Ritz, Brand communications manager at LUSH Fresh Handmade Cosmetics. LUSH identify as a campaigning company – their story is a real testament to purpose-driven business. Tash talks about their origins in activism and how that’s shaped and transformed their company over the years. LUSH have some pretty ballsy […]
Michael really normalises the realities of building a purpose-driven business, one that’s trying to change the game while they play the game. Uncertainty and change occurs on a daily basis and you’re bound to make mistakes – now 8 years down the track, his message is to keep going.