Once you’ve launched your brand, what next? First, give yourself a pat on the back, getting to this point has no doubt required focus, persistence and a lot of optimism. It’s a huge feat, but the real work has only just begun. A large part of being (and growing) a conscious brand is taking conscious […]
Rebranding isn’t something you do very often, so it makes sense that you might underestimate what’s involved. After investing so much into building a new brand and onboarding your team, preparing well for an effective brand launch is so important. It’s an exciting time in the brand process, which is why companies often want to […]
It’s been a busy few months here at Mezz – along with ‘business as usual’ we released our annual $10k Project Grant in April that saw over 100 projects submitted. We were inspired by the diversity of applications that came through and are still on a high. Whether they’re a not-for-profit, social enterprise, for-profit business […]
Embedding purpose and bringing a brand to life internally are probably the most challenging aspects of a branding process. We’ve looked at setting a new brand up for success by taking your team on the journey and empowering them to grow the brand are essential. Now we look at managing and measuring the strength of your […]
In the previous article, I talked about taking your team on the brand journey to set it up for success. Now we look at empowering your people ongoing over the long-term, as the amount of energy you put into this will have a direct influence on your brand growth. A major element to a brand’s […]
In the excitement of developing a new brand, one thing is often forgotten – taking your team on the brand journey. This shouldn’t be an afterthought, in fact, it should be one of the key considerations from the beginning of the process. Your best brand ambassadors are your employees. It’s not enough to define a […]
How do factors like conscious leadership, culture, purpose, diversity, inclusion and built space create environments for innovation to flourish? What does it look like at ground level? On Thursday, 13 May, our Conscious Brand Strategist Nikki joined a line-up of other incredible experts and practitioners across businesses, not-for-profits and the community for a panel discussion […]
Each year Mezzanine’s $10K Project Grant floors us. It’s an opportunity for all of us to see new ideas, initiatives, and leading brands seeking to be conscious and creative. It’s an opportunity for our studio team to be inspired and take on a project outside the realm of strategy and consulting. It’s an opportunity for […]
Our word for 2021 is ‘values’. What is yours? This year we’re working even harder to live our values in everything we do. The start of 2021 has seen us talking a lot about values with clients and colleagues. Many have come out of 2020 with a renewed focus on building more meaning into their […]
For some reason I inherited a trait of thinking I can do everything myself. Unfortunately, I see that this has also been inherited by one of my children. It can be mistaken so easily as resourcefulness and an ‘amazing capacity’ to get stuff done, but in truth, it’s a nasty little trait whose best friend […]
Do you know what became all the rage during Covid lockdown? Sourdough and Kombucha culture growing. And I’m a fan. I had friends and neighbours drop loaves they had baked and jugs they had nurtured on my Covid-safe doorstep weekly. What sparked this generosity were two ingredients that Covid lockdown provided – time and love. Friends now had the time and care to invest in growing these little mouldy friends that would produce […]
Are you like me? You don’t own anything from Patagonia but for some strange reason you feel you should? Sure, it’s just a simple t-shirt (or sweater) with an even simpler logo, but there is something behind it that always intrigues you. Without following them on social or even receiving their weekly email, something just […]
Have you thought about the kind of people you attract as a business? Do they have shared values? The more you project your values out into the world through your communications and actions, the more you’ll draw in those who are aligned and keen to support you.
Sometimes the most important changes aren’t beautiful or things you can see. When Sunny Street won our $10k Project Grant last year, they had big dreams to expand their mobile clinic operations across Australia, and this meant getting the foundations right. Every leader in business understands the importance of good foundations. A business is […]
Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]
It’s a strange feeling when someone says sorry, even when the apology comes from an act that was unintentional. For many of us, we simply say “that’s ok” and we move forward without much more thought. But an apology can be something not only received but reflected upon, and it this reflection that can bring […]
Have you thought about the kind of people you attract as a business? Do they have shared values? The more you project your values out into the world through your communications and actions, the more you’ll draw in those who are aligned and keen to support you.
My personal favourite has been the body wash. Sure, it’s a little pricier than the others fighting for space on the shelves, but it feels like an investment – a better smelling me and a chance to show I care. For many consumers, Thankyou is a brand held in high esteem, providing a chance to […]
Maya Angelou
As some of you may know, we’re big fans of Simon Sinek and his incredible book Start With Why (2009), so much so that we’ve published several excerpts from his book on our blog. Which is why, in honour of our 21 years in business this year, we wanted to explore the ‘cathedral’ we’ve been […]