brand culture

Why purpose matters to marketing and growth: Part 2

Do you know what became all the rage during Covid lockdown? Sourdough and Kombucha culture growing. And I’m a fan. I had friends and neighbours drop loaves they had baked and jugs they had nurtured on my Covid-safe doorstep weekly. What sparked this generosity were two ingredients that Covid lockdown provided – time and love. Friends now had the time and care to invest in growing these little mouldy friends that would produce […]

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Does your brand have a heartbeat?

Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]

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I’ve learnt that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Mezzanine, Abstract Perspective Image, Blue

Building A Cathedral

As some of you may know, we’re big fans of Simon Sinek and his incredible book Start With Why (2009), so much so that we’ve published several excerpts from his book on our blog. Which is why, in honour of our 21 years in business this year, we wanted to explore the ‘cathedral’ we’ve been […]

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Nikki Wright and Jess Aquilina from Mezzanine Collaborate for Success

Collaborate for Success

What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]

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Congratulations to our $10K Project Grant Recipient – Sunny Street!

Sunny Street Provides Vital Medical Support to Vulnerable and Homeless Australians in Brisbane and the Sunshine Coast with the Goal to Grow Nationally!    Our entire community has amazed us with their positive impact projects, but Sunny Street Outreach Project was a cause we could not walk past!   Founded by Dr Nova Evans and Nurse Sonia Goodwin in 2018, Sunny Street is an incredible social […]

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Mezzanine 2020 Update - Luke Burrel and Liz Knapp with Wildflowers Founder Belinda Ramirez

Starting the year grateful – 2020 update

2020 started with a very full schedule for us, with lots of things happening at once. We’re happy to report we’ve made it through the first six weeks of the year with our sanity intact and some admirable work all thanks to our incredible team and equally brilliant clients. This year one of our goals […]

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True influence isn’t about reaching numbers; it is about impacting behaviours through passion, relevance, and trust. Advocacy is the highest expression of brand love and, therefore, when nurtured, becomes influence.

Ekaterina Walter