Rebranding isn’t something you do very often, so it makes sense that you might underestimate what’s involved. After investing so much into building a new brand and onboarding your team, preparing well for an effective brand launch is so important. It’s an exciting time in the brand process, which is why companies often want to […]
Embedding purpose and bringing a brand to life internally are probably the most challenging aspects of a branding process. We’ve looked at setting a new brand up for success by taking your team on the journey and empowering them to grow the brand are essential. Now we look at managing and measuring the strength of your […]
In the previous article, I talked about taking your team on the brand journey to set it up for success. Now we look at empowering your people ongoing over the long-term, as the amount of energy you put into this will have a direct influence on your brand growth. A major element to a brand’s […]
In the excitement of developing a new brand, one thing is often forgotten – taking your team on the brand journey. This shouldn’t be an afterthought, in fact, it should be one of the key considerations from the beginning of the process. Your best brand ambassadors are your employees. It’s not enough to define a […]
Our word for 2021 is ‘values’. What is yours? This year we’re working even harder to live our values in everything we do. The start of 2021 has seen us talking a lot about values with clients and colleagues. Many have come out of 2020 with a renewed focus on building more meaning into their […]
Sometimes the most important changes aren’t beautiful or things you can see. When Sunny Street won our $10k Project Grant last year, they had big dreams to expand their mobile clinic operations across Australia, and this meant getting the foundations right. Every leader in business understands the importance of good foundations. A business is […]
Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]
What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]
Most assume that engagement means some form of marketing, which is part of it, but a more fitting word for the way we approach what we do is magnetising.
2020 started with a very full schedule for us, with lots of things happening at once. We’re happy to report we’ve made it through the first six weeks of the year with our sanity intact and some admirable work all thanks to our incredible team and equally brilliant clients. This year one of our goals […]
Purpose is not a tactic. It's bloody hard work. Every leader out there trying to build a purpose-led company can attest to that. There are no short cuts – it's a long, challenging, sometimes gut-wrenching, but always rewarding, road. And despite what you've heard, this road isn't crowded.
If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.
We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!
Is there a meaning-gap in your work? If there was something greater your company could be contributing to beyond its function, what might that look like? Nikki shares a bit about her life/business journey with finding and harnessing her purpose on the Mezzanine blog!
One thing I’ve noticed over years in business is that empathy is seriously lacking from most workplaces. Other people’s behaviour is a reflection of their context, it has nothing to do with you. Go stand in their shoes and you will see. You don’t have to agree in order to empathise. Maybe if we could stop and see what our colleagues see we’d be a little less inclined to judge and start building better cultures.
Brands are not what they used to be, because people are not who they used to be. We’ve evolved, we’ve grown. We’ve realised we want the things we interact with every day to add value to our human experience, not merely embellish it.
I’ve been on a journey with Mezzanine for 11 years now. It’s been one of the most fulfilling and rewarding experiences of my life.
I read a blog post yesterday by Commando Steve about ownership and taking responsibility for your own life, and I couldn’t help but feel the alignment to my own beliefs about business. Commando argues quite rightfully that diets and exercise programs mean absolutely nothing if you’re not prepared to own the change.