Inside-out brand activation – managing a new brand rollout effectively

We’re working even harder to live our values in everything we do. Many of our clients have come out of these uncertain times with a renewed focus on building more meaning into their business and work, and more often than not that involves identity work. In our strategy work with many CEOs and leaders, examining […]

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Does your brand have a heartbeat?

Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]

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Nikki Wright and Jess Aquilina from Mezzanine Collaborate for Success

Collaborate for Success

What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]

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Mezzanine 2020 Update - Luke Burrel and Liz Knapp with Wildflowers Founder Belinda Ramirez

Starting the year grateful – 2020 update

2020 started with a very full schedule for us, with lots of things happening at once. We’re happy to report we’ve made it through the first six weeks of the year with our sanity intact and some admirable work all thanks to our incredible team and equally brilliant clients. This year one of our goals […]

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Redefining business with purpose – Part 3

If you want to build a meaningful, spirited brand that owns its space, and a company that truly acts in alignment with its values, focus on intrinsic motivation in your business and brand strategy. What drives your company at a human level? What drives your ideal customer? How can you create empathic alignment to bring out the best in each other? Nikki shares Part 3 of her blog series 'Redefining business with purpose'.

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Redefining business with purpose – Part 2

We all want to leave a legacy of some kind, or if not a legacy, at least something positive in our wake. We start out striving for betterment - a better way to serve, a more useful product, better solutions, a better connection, or maybe just simply striving for our own betterment every day. Purpose moves us towards meaning, drive, passion and fulfilment. It's the origin of collaboration, contribution, innovation, growth and a positive future. Nikki shares Part 2 when it comes to redefining purpose in business!

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Are you empathetic? Check your energy

One thing I’ve noticed over years in business is that empathy is seriously lacking from most workplaces. Other people’s behaviour is a reflection of their context, it has nothing to do with you. Go stand in their shoes and you will see. You don’t have to agree in order to empathise. Maybe if we could stop and see what our colleagues see we’d be a little less inclined to judge and start building better cultures.

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