Managing a rebrand rollout effectively: Part Six – Building your brand with aligned, conscious marketing
Once you’ve launched your brand, what next? Building your brand with aligned, conscious marketing. First, give yourself a pat on the back, getting to this point has no doubt required focus, persistence and a lot of optimism. It’s a huge feat, but the real work has only just begun. A large part of being (and […]
Branding Project Highlights
It’s been a gruelling couple of months in lockdown for us here in the Hunter, and it’s starting to feel a little like Groundhog Day! Luckily, we’ve had lots of fulfilling branding and creative work to keep us focused and motivated. It’s been a while since our last project update – when you’re in the […]
Managing a rebrand rollout effectively: Part Five – Introducing your new brand to the world
Rebranding isn’t something you do very often, so it makes sense that you might underestimate what’s involved. After investing so much into building a new brand and onboarding your team, preparing well for an effective brand launch is so important. It’s an exciting time in the brand process, which is why companies often want to […]
Managing a rebrand rollout effectively: Part Four – Managing and measuring brand health internally
Embedding purpose and bringing a brand to life internally are probably the most challenging aspects of a branding process. We’ve looked at setting a new brand up for success by taking your team on the journey and how empowering them to grow the brand are essential. Now we look at managing and measuring brand health – the […]
Managing a rebrand rollout effectively: Part Three – Empowering employees for brand growth
In the previous article, I talked about taking your team on the brand journey to set it up for success. Now we look at empowering your people ongoing over the long-term, as the amount of energy you put into this will have a direct influence on your brand growth. A major element to a brand’s […]
Managing a rebrand rollout effectively: Part Two – Taking your team on the brand journey
In the excitement of developing a new brand, one thing is often forgotten – taking your team on the brand journey. This shouldn’t be an afterthought, in fact, it should be one of the key considerations from the beginning of the process. Your best brand ambassadors are your employees. It’s not enough to define a […]
Managing a rebrand rollout effectively: Part One
Many organisations have come out of the uncertain times of recent years with a renewed focus on building more meaning into their business and work – more often than not that involves identity, or rebranding work. In our strategy work with many CEOs and leaders, examining core purpose and values is a key first step, […]
Sunny Street – Foundations for Growth
Sometimes the most important changes aren’t beautiful or things you can see. When Sunny Street won our $10k Project Grant in 2020, they had big dreams to expand their mobile clinic operations across Australia, and this meant getting the foundations right. Every leader in business understands the importance of good foundations. A business is […]
Does your brand have a heartbeat? Six signs your brand is thriving.
Your brand pulse is always sending out important messages about your business. Are you thriving? Are you genuine? Can you be trusted? Do you show up in alignment with who you say you are? People intuitively assess your brand pulse every time they interact with your business, and ultimately, it’s these feelings that determine whether […]
Collaborate for Success
What are brand and strategy workshops and why are they useful? We love workshops at Mezz – they’re a great platform for collaboration, creativity and critical thinking. To find valuable solutions you need to dive deep to uncover true insights, and that’s exactly what happens when you get a group of passionate people together for […]
Self-awareness: The difference between marketing and magnetising
Most assume that engagement means some form of marketing, which is part of it, but a more fitting word for the way we approach what we do is magnetising.
