Thank you for the mention Mumbrella!
We loved being a part in producing The Salvation Army Australia‘s 2016 Christmas campaign. It is a privilege to help share their story intertwining with the lives of many. This time of year reminds us that it is most important to give beyond ourselves and lend a hand in our community. ‘
Below are words from reporter Zoe Samios:
An in-house concept made with Mezzanine, the latest video is part of the company’s true stories series under the slogan ‘Hope where it’s needed most,’ which aims to show customers the people and situations they can help with their donations this Christmas. The sixty-second ad sees Amy, a young pregnant woman caring for her sick husband and two children in the lead up to Christmas. When her husband passes away, the Salvation Army reaches out to bring presents for the kids.
The stories series are amended to remove identifying details of those involved, to avoid trauma and privacy violation. Alongside the Christmas ad, Amy’s story is available on the website with a ‘donate now’ button for those wishing to help families like hers this Christmas. The series will roll out across print, outdoor, digital and DM.